Properties are the fields in a custom event, defined by you.
All properties in the request are available for use in email templates.
For example, {{ event.special_discount }} which will pull up the discount for anyone who has visited that specific page.
If you trigger a campaign without a value assigned to these fields then there will be blank areas in your email content.
Property types
The following property types are available for custom events:
|
Property type |
Description |
|
String |
Any characters permitted, including accents and other character symbols. String fields have a 64 character limit. |
|
Boolean |
True or false. |
|
Number |
Whole or decimal numbers. |
| Products list | Returns a list of your products. |
|
Date |
Date and time, e.g. 2018-01-05 15:03:04 Note: Date type custom events can't be used as automation campaign triggers.
|
Note: Custom event properties are not the same as custom fields. Custom events also have properties.
See also:
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