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Mention Me event data: Registered as a referee

Louise
  • Updated

See: Setting up a Mention Me integration

When a contact registers as a referee in Mention Me, Ometria receives a Registered as a referee (Mention Me) event (mm:registration_referee), as well as custom fields associated with that event and contact.

These are the fields associated with the Registered as a referee (Mention Me) event:

Field name Merge tag Description
Campaign ID (Mention Me)  {{ event[ 'mm:campaign_id' ] }}

The unique ID for the Mention Me campaign this referee has been given a reward from.

E.g. 33463
Campaign short name (Mention Me)

{{ event[ 'mm:campaign_short_name' ] }}

Note: We don't recommend using this merge tag in your customer facing emails.

The short name of the campaign this referee enrolled in.

E.g. Referral Landing Page
Experiment name (Mention Me)

{{ event[ 'mm:experiment_name' ] }}

Note: We don't recommend using this merge tag in your customer facing emails.

The name of the experiment this contact is part of.

E.g. New Imagery March 2024

You can use this in the customer filter to target specific contacts from this experiment. 
Offer ID (Mention Me) {{ event[ 'mm:offer_id' ] }}

The unique ID of the Mention Me offer this contact enrolled in.

E.g. 115912
Locale (Mention Me) {{ event[ 'mm:locale' ] }}

The locale of the website the referee registered on.

E.g. en_GB
Offer short name (Mention Me)

{{ event[ 'mm:offer_short_name' ] }}

Note: We don't recommend using this merge tag in your customer facing emails.

The Mention Me offer name.

E.g. Variation 1

You can use this in the customer filter to target specific contacts who received this offer. 
Reward amount (Mention Me) {{ event[ 'mm:reward:amount' ] }}

The reward amount offered.

E.g. 20
Referee reward (Mention Me) {{ event[ 'mm:referee_reward' ] }}

The reward the referee will receive.

E.g. 20%

This is a combination of multiple reward types.
Offer summary (Mention Me)

{{ event[ 'mm:offer_summary' ] }}

Note: We don't recommend using this merge tag in your customer facing emails.

A short description of the offer the referee enrolled in.

E.g. Referrer gets £10 off. Referee gets 15% off.
Offer subject copy (Mention Me) {{ event[ 'mm:offer_subject_copy' ] }}

The customer friendly offer description.

E.g. Treat a friend to 15% off and get £10 to spend on yourself!

This is the same copy displayed on the referee registration page.
Offer CTA copy (Mention Me) {{ event[ 'mm:offer_cta_copy' ] }}

A customer friendly offer CTA.

E.g. Get £10 off

This is the same copy displayed on the referee offer page.
Offer type (Mention Me) {{ event[ 'mm:offer_type' ] }}

The type of offer.

E.g. referral

This could be a referral or an incentive.
Fulfilled by (Mention Me) {{ event[ 'mm:fufilled_by' ] }}

The method by which the reward is issued.

E.g. coupon
Reward type (Mention Me) {{ event[ 'mm:reward:type' ] }}

The type of reward being offered. 

E.g. percent, amount, free gift.
Referrer reward (Mention Me) {{ event[ 'mm:referrer_reward' ] }}

The reward the referrer will receive.

E.g. 20%

This is a combination of multiple reward types.
Share source (Mention Me) {{ event[ 'mm:share_source' ] }}

The method by which the referee was introduced to your brand, i.e. how they got the share link.

E.g. WHATSAPP

See also:

 

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