Skip to main content

Mention Me event data: Obtained a reward as a referee

Louise
  • Updated

See: Setting up a Mention Me integration

When a referee obtains a referral reward in Mention Me, Ometria receives an Obtained a reward as a referee (Mention Me) event (mm:fulfillment_referee), as well as custom fields associated with that event and contact.

These are the fields associated with the Obtained a reward as a referee (Mention Me) event:

Field name Merge tag Description
Call to action URL (Mention Me) {{ event[ 'mm:call_to_action_url' ] }}

The URL where the referee can spend their reward.

E.g. http://www.mention-me.com
Reward amount (Mention Me) {{ event[ 'mm:reward:amount' ] }}

The reward amount given based on reward type.

E.g. 20
Reward type (Mention Me) {{ event[ 'mm:reward:type' ] }}

The type of reward being offered. 

E.g. percent, amount.
Coupon (Mention Me) {{ event[ 'mm:coupon' ] }}

The coupon code assigned to the referee for their next purchase.

E.g. DEMO-58983
Coupon link (Mention Me) {{ event[ 'mm:coupon_link' ] }}

A link where the referee can access their reward, e.g. via a third party.

E.g. http://spend.reward.com/85544-456544-65455-555
Coupon expiry (Mention Me) {{ event[ 'mm:coupon_expiry' ] }}

The expiry date for the coupon.

E.g. 2024-07-30T18:26:07+01:00
Campaign short name (Mention Me)

{{ event[ 'mm:campaign_short_name' ] }}

Note: We don't recommend using this merge tag in your customer facing emails.

The short name of the campaign this referee enrolled in.

E.g. Referral Landing Page
Offer ID (Mention Me) {{ event[ 'mm:offer_id' ] }}

The unique ID of the Mention Me offer this contact enrolled in.

E.g. 115912
Offer summary (Mention Me)

{{ event[ 'mm:offer_summary' ] }}

Note: We don't recommend using this merge tag in your customer facing emails.

A short description of the offer the referee enrolled in.

E.g. Referrer gets £10 off. Referee gets 15% off.
Campaign ID (Mention Me)  {{ event[ 'mm:campaign_id' ] }}

The unique ID for the Mention Me campaign this referee has been given a reward from.

E.g. 33463
Referred by firstname (Mention Me) {{ event[ 'mm:referred_by_firstname' ] }}

The first name of the referrer - the contact who sent the referee their referral. 

E.g. Jane
Referred by customer ID (Mention Me) {{ event[ 'mm:referred_by_customer_id' ] }}

Your unique ID for the referrer who introduced the referee. 

E.g. CI5990618295

See also: Customer ID
Offer short name (Mention Me)

{{ event[ 'mm:offer_short_name' ] }}

Note: We don't recommend using this merge tag in your customer facing emails.

The Mention Me offer name.

E.g. Variation 1

You can use this in the customer filter to target specific contacts who received this offer. 
Experiment name (Mention Me)

{{ event[ 'mm:experiment_name' ] }}

Note: We don't recommend using this merge tag in your customer facing emails.

The name of the experiment this contact is part of.

E.g. New Imagery March 2024

You can use this in the customer filter to target specific contacts from this experiment. 
Locale (Mention Me) {{ event[ 'mm:locale' ] }}

The locale of the website where the reward was issued.

E.g. en_GB
Referee reward (Mention Me) {{ event[ 'mm:referee_reward' ] }}

The reward the referee will receive.

E.g. 20%

This is a combination of multiple reward types.
Referred by lastname (Mention Me) {{ event[ 'mm:referred_by_lastname' ] }}

The first name of the referrer - the contact who sent the referee their referral. 

E.g. Brown
Offer subject copy (Mention Me) {{ event[ 'mm:offer_subject_copy' ] }}

The customer friendly offer description.

E.g. Treat a friend to 15% off and get £10 to spend on yourself!

This is the same copy displayed on the referral offer page.
Offer CTA copy (Mention Me) {{ event[ 'mm:offer_cta_copy' ] }}

A customer friendly offer CTA.

E.g. Get £10 off

This is the same copy displayed on the referral offer page.
Offer type (Mention Me) {{ event[ 'mm:offer_type' ] }}

The type of offer.

E.g. referral, incentive offer
Fulfilled by (Mention Me) {{ event[ 'mm:fufilled_by' ] }}

The method by which the reward is issued.

E.g. coupon
Referrer reward (Mention Me) {{ event[ 'mm:referrer_reward' ] }}

The reward the referrer will receive.

E.g. 20%

This is a combination of multiple reward types.
Currency (Mention Me) {{ event[ 'mm:currency' ] }}

The currency symbol for the reward being issued (if an amount reward).

E.g. £

See also:

 

Related articles

Comments

0 comments

Article is closed for comments.