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Mention Me event data: Obtained a reward for referring a friend

Louise
  • Updated

See: Setting up a Mention Me integration

When a referrer obtains a reward for referring a friend in Mention Me, Ometria receives an Obtained a reward for referring a friend (Mention Me) event (mm:fulfillment_referrer), as well as custom fields associated with that event and contact.

These are the fields associated with the Obtained a reward for referring a friend (Mention Me) event:

Field name Merge tag Description
Call to action URL (Mention Me) {{ event[ 'mm:call_to_action_url' ] }}

The URL where the referrer can spend their reward.

E.g. http://www.mention-me.com
Reward amount (Mention Me) {{ event[ 'mm:reward:amount' ] }}

The reward amount given based on reward type.

E.g. 20
Reward type (Mention Me) {{ event[ 'mm:reward:type' ] }}

The type of reward being offered. 

E.g. percent, amount.
Coupon (Mention Me) {{ event[ 'mm:coupon' ] }}

The coupon code assigned to the referrer for their next purchase.

E.g. DEMO-58983
Coupon link (Mention Me) {{ event[ 'mm:coupon_link' ] }}

A link where the referrer can access their reward, e.g. via a third party.

E.g. http://spend.reward.com/85544-456544-65455-555
Coupon expiry (Mention Me) {{ event[ 'mm:coupon_expiry' ] }}

The expiry date for the coupon.

E.g. 2024-07-30T18:26:07+01:00
Campaign short name (Mention Me)

{{ event[ 'mm:campaign_short_name' ] }}

Note: We don't recommend using this merge tag in your customer facing emails.

The short name of the campaign this referrer enrolled in.

E.g. Referral Landing Page
Offer ID (Mention Me) {{ event[ 'mm:offer_id' ] }}

The unique ID of the Mention Me offer this contact enrolled in.

E.g. 115912
Offer summary (Mention Me)

{{ event[ 'mm:offer_summary' ] }}

Note: We don't recommend using this merge tag in your customer facing emails.

A short description of the offer the referrer enrolled in.

E.g. Referrer gets £10 off. Referee gets 15% off.
Campaign ID (Mention Me)  {{ event[ 'mm:campaign_id' ] }}

The unique ID for the Mention Me campaign this referrer has been given a reward from.

E.g. 33463
Offer short name (Mention Me)

{{ event[ 'mm:offer_short_name' ] }}

Note: We don't recommend using this merge tag in your customer facing emails.

The Mention Me offer name.

E.g. Variation 1

You can use this in the customer filter to target specific contacts who received this offer. 
Experiment name (Mention Me)

{{ event[ 'mm:experiment_name' ] }}

Note: We don't recommend using this merge tag in your customer facing emails.

The name of the experiment this contact is part of.

E.g. New Imagery March 2024

You can use this in the customer filter to target specific contacts from this experiment. 
Locale (Mention Me) {{ event[ 'mm:locale' ] }}

The locale of the website where the reward was issued.

E.g. en_GB
Referrer reward (Mention Me) {{ event[ 'mm:referrer_reward' ] }}

The reward the referrer will receive.

E.g. 20%

This is a combination of multiple reward types.
Offer subject copy (Mention Me) {{ event[ 'mm:offer_subject_copy' ] }}

The customer friendly offer description.

E.g. Treat a friend to 15% off and get £10 to spend on yourself!

This is the same copy displayed on the referral offer page.
Offer CTA copy (Mention Me) {{ event[ 'mm:offer_cta_copy' ] }}

A customer friendly offer CTA.

E.g. Get £10 off

This is the same copy displayed on the referral offer page.
Offer type (Mention Me) {{ event[ 'mm:offer_type' ] }}

The type of offer.

E.g. referral, incentive offer
Fulfilled by (Mention Me) {{ event[ 'mm:fufilled_by' ] }}

The method by which the reward is issued.

E.g. coupon
Referee reward (Mention Me) {{ event[ 'mm:referee_reward' ] }}

The reward the referee will receive.

E.g. 20%

This is a combination of multiple reward types.
Currency (Mention Me) {{ event[ 'mm:currency' ] }}

The currency symbol for the reward being issued (if an amount reward).

E.g. £
Referee first name (Mention Me)

{{ event[ 'mm:referee_first_name' ] }}

The first name of the friend the referrer introduced to your brand.

E.g. Tom
Referee last name (Mention Me) {{ event[ 'mm:referee_last_name' ] }}

The last name of the friend the referrer introduced to your brand.

E.g. Bombadil

See also: 

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