See: Setting up a Mention Me integration
When a referrer obtains a reward for referring a friend in Mention Me, Ometria receives an Obtained a reward for referring a friend (Mention Me) event (mm:fulfillment_referrer), as well as custom fields associated with that event and contact.
These are the fields associated with the Obtained a reward for referring a friend (Mention Me) event:
Field name | Merge tag | Description |
Call to action URL (Mention Me) | {{ event[ 'mm:call_to_action_url' ] }} |
The URL where the referrer can spend their reward. E.g. http://www.mention-me.com |
Reward amount (Mention Me) | {{ event[ 'mm:reward:amount' ] }} |
The reward amount given based on reward type. E.g. 20 |
Reward type (Mention Me) | {{ event[ 'mm:reward:type' ] }} |
The type of reward being offered. E.g. percent, amount. |
Coupon (Mention Me) | {{ event[ 'mm:coupon' ] }} |
The coupon code assigned to the referrer for their next purchase. E.g. DEMO-58983 |
Coupon link (Mention Me) | {{ event[ 'mm:coupon_link' ] }} |
A link where the referrer can access their reward, e.g. via a third party. E.g. http://spend.reward.com/85544-456544-65455-555 |
Coupon expiry (Mention Me) | {{ event[ 'mm:coupon_expiry' ] }} |
The expiry date for the coupon. E.g. 2024-07-30T18:26:07+01:00 |
Campaign short name (Mention Me) |
{{ event[ 'mm:campaign_short_name' ] }}
Note: We don't recommend using this merge tag in your customer facing emails.
|
The short name of the campaign this referrer enrolled in. E.g. Referral Landing Page |
Offer ID (Mention Me) | {{ event[ 'mm:offer_id' ] }} |
The unique ID of the Mention Me offer this contact enrolled in. E.g. 115912 |
Offer summary (Mention Me) |
{{ event[ 'mm:offer_summary' ] }}
Note: We don't recommend using this merge tag in your customer facing emails.
|
A short description of the offer the referrer enrolled in. E.g. Referrer gets £10 off. Referee gets 15% off. |
Campaign ID (Mention Me) | {{ event[ 'mm:campaign_id' ] }} |
The unique ID for the Mention Me campaign this referrer has been given a reward from. E.g. 33463 |
Offer short name (Mention Me) |
{{ event[ 'mm:offer_short_name' ] }}
Note: We don't recommend using this merge tag in your customer facing emails.
|
The Mention Me offer name. E.g. Variation 1 You can use this in the customer filter to target specific contacts who received this offer. |
Experiment name (Mention Me) |
{{ event[ 'mm:experiment_name' ] }}
Note: We don't recommend using this merge tag in your customer facing emails.
|
The name of the experiment this contact is part of. E.g. New Imagery March 2024 You can use this in the customer filter to target specific contacts from this experiment. |
Locale (Mention Me) | {{ event[ 'mm:locale' ] }} |
The locale of the website where the reward was issued. E.g. en_GB |
Referrer reward (Mention Me) | {{ event[ 'mm:referrer_reward' ] }} |
The reward the referrer will receive. E.g. 20% This is a combination of multiple reward types. |
Offer subject copy (Mention Me) | {{ event[ 'mm:offer_subject_copy' ] }} |
The customer friendly offer description. E.g. Treat a friend to 15% off and get £10 to spend on yourself! This is the same copy displayed on the referral offer page. |
Offer CTA copy (Mention Me) | {{ event[ 'mm:offer_cta_copy' ] }} |
A customer friendly offer CTA. E.g. Get £10 off This is the same copy displayed on the referral offer page. |
Offer type (Mention Me) | {{ event[ 'mm:offer_type' ] }} |
The type of offer. E.g. referral, incentive offer |
Fulfilled by (Mention Me) | {{ event[ 'mm:fufilled_by' ] }} |
The method by which the reward is issued. E.g. coupon |
Referee reward (Mention Me) | {{ event[ 'mm:referee_reward' ] }} |
The reward the referee will receive. E.g. 20% This is a combination of multiple reward types. |
Currency (Mention Me) | {{ event[ 'mm:currency' ] }} |
The currency symbol for the reward being issued (if an amount reward). E.g. £ |
Referee first name (Mention Me) |
{{ event[ 'mm:referee_first_name' ] }} |
The first name of the friend the referrer introduced to your brand. E.g. Tom |
Referee last name (Mention Me) | {{ event[ 'mm:referee_last_name' ] }} |
The last name of the friend the referrer introduced to your brand. E.g. Bombadil |
See also:
- Setting up a Mention Me integration
- Mention Me event data: Registered as a referrer
- Mention Me event data: Registered as a referee
- Mention Me event data: Obtained a reward as a referee
- Mention Me event data: Submitted NPS score
- Mention Me event data: Obtained a Reward for next order
- Mention Me event data: Propensity to Refer
- Mention Me event data: Opted in to Marketing Consent
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