See: Setting up a Mention Me integration
When a contact submits an NPS (net promoter survey) score in Mention Me, Ometria receives a Submitted an NPS score (Mention Me) event (mm:nps_score), as well as custom fields associated with that event and contact.
These are the fields associated with the Submitted an NPS score (Mention Me) event:
Field name | Merge tag | Description |
Campaign short name (Mention Me) |
{{ event[ 'mm:campaign_short_name' ] }}
Note: We don't recommend using this merge tag in your customer facing emails.
|
The short name of the campaign this contact enrolled in. E.g. Referral Landing Page |
Campaign ID (Mention Me) | {{ event[ 'mm:campaign_id' ] }} |
The unique ID for the Mention Me campaign this contact was shown in the NPS input. E.g. 33463 |
Experiment name (Mention Me) |
{{ event[ 'mm:experiment_name' ] }}
Note: We don't recommend using this merge tag in your customer facing emails.
|
The name of the experiment this contact is part of. E.g. New Imagery March 2024 You can use this in the customer filter to target specific contacts from this experiment. |
Locale (Mention Me) | {{ event[ 'mm:locale' ] }} |
The locale of the website where the NPS score was captured. E.g. en_GB |
NPS score | {{ event[ ‘mm:nps_score’ ] }} | The NPS response the contact supplied. |
Offer ID (Mention Me) | {{ event[ 'mm:offer_id' ] }} |
The unique ID of the Mention Me offer this contact enrolled in. E.g. 115912 |
Offer short name (Mention Me) |
{{ event[ 'mm:offer_short_name' ] }}
Note: We don't recommend using this merge tag in your customer facing emails.
|
The Mention Me offer name. E.g. Variation 1 You can use this in the customer filter to target specific contacts who received this offer. |
Segment (Mention Me) | {{ event[ 'mm:segment' ] }} |
The segment value passed in the data via Mention Me tags. E.g. VIP |
Offer CTA copy (Mention Me) | {{ event[ 'mm:offer_cta_copy' ] }} |
A customer friendly offer CTA. E.g. Get £10 off This is the same copy displayed on the NPS offer page. |
Offer subject copy (Mention Me) | {{ event[ 'mm:offer_subject_copy' ] }} |
The customer friendly offer description. E.g. Treat a friend to 15% off and get £10 to spend on yourself! This is the same copy displayed on the NPS offer page. |
Offer summary (Mention Me) |
{{ event[ 'mm:offer_summary' ] }}
Note: We don't recommend using this merge tag in your customer facing emails.
|
A short description of the offer. E.g. 10% off for an NPS score |
Offer type (Mention Me) | {{ event[ 'mm:offer_type' ] }} |
The type of offer. E.g. nps-only |
See also:
- Setting up a Mention Me integration
- Mention Me event data: Registered as a referrer
- Mention Me event data: Registered as a referee
- Mention Me event data: Obtained a reward as a referee
- Mention Me event data: Obtained a reward for referring a friend
- Mention Me event data: Obtained a Reward for next order
- Mention Me event data: Propensity to Refer
- Mention Me event data: Opted in to Marketing Consent
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