Mention Me event data: Submitted NPS score – Ometria Help Centre

See: Setting up a Mention Me integration

When a contact submits an NPS (net promoter survey) score in Mention Me, Ometria receives a Submitted an NPS score (Mention Me) event (mm:nps_score), as well as custom fields associated with that event and contact.

These are the fields associated with the Submitted an NPS score (Mention Me) event:

Field name	Merge tag	Description
Campaign short name (Mention Me)	{{ event[ 'mm:campaign_short_name' ] }} Note: We don't recommend using this merge tag in your customer facing emails.	The short name of the campaign this contact enrolled in. E.g. Referral Landing Page
Campaign ID (Mention Me)	{{ event[ 'mm:campaign_id' ] }}	The unique ID for the Mention Me campaign this contact was shown in the NPS input. E.g. 33463
Experiment name (Mention Me)	{{ event[ 'mm:experiment_name' ] }} Note: We don't recommend using this merge tag in your customer facing emails.	The name of the experiment this contact is part of. E.g. New Imagery March 2024 You can use this in the customer filter to target specific contacts from this experiment.
Locale (Mention Me)	{{ event[ 'mm:locale' ] }}	The locale of the website where the NPS score was captured. E.g. en_GB
NPS score	{{ event[ ‘mm:nps_score’ ] }}	The NPS response the contact supplied.
Offer ID (Mention Me)	{{ event[ 'mm:offer_id' ] }}	The unique ID of the Mention Me offer this contact enrolled in. E.g. 115912
Offer short name (Mention Me)	{{ event[ 'mm:offer_short_name' ] }} Note: We don't recommend using this merge tag in your customer facing emails.	The Mention Me offer name. E.g. Variation 1 You can use this in the customer filter to target specific contacts who received this offer.
Segment (Mention Me)	{{ event[ 'mm:segment' ] }}	The segment value passed in the data via Mention Me tags. E.g. VIP
Offer CTA copy (Mention Me)	{{ event[ 'mm:offer_cta_copy' ] }}	A customer friendly offer CTA. E.g. Get £10 off This is the same copy displayed on the NPS offer page.
Offer subject copy (Mention Me)	{{ event[ 'mm:offer_subject_copy' ] }}	The customer friendly offer description. E.g. Treat a friend to 15% off and get £10 to spend on yourself! This is the same copy displayed on the NPS offer page.
Offer summary (Mention Me)	{{ event[ 'mm:offer_summary' ] }} Note: We don't recommend using this merge tag in your customer facing emails.	A short description of the offer. E.g. 10% off for an NPS score
Offer type (Mention Me)	{{ event[ 'mm:offer_type' ] }}	The type of offer. E.g. nps-only

See also:

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