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Mention Me event data: Obtained a Reward for next order

Louise
  • Updated

See: Setting up a Mention Me integration

When a contact recieves a reward/discount for placing their next order in Mention Me, Ometria receives an Obtained a reward for next order (Mention Me) event (mm:discount_next_order), as well as custom fields associated with that event and contact.

These are the fields associated with the Obtained a reward for next order (Mention Me) event:

Field name Merge tag Description
Coupon (Mention Me) {{ event[ 'mm:coupon' ] }}

The coupon code assigned to the referee for their next purchase.

E.g. DEMO-58983
Coupon expiry (Mention Me) {{ event[ 'mm:coupon_expiry' ] }}

The expiry date for the coupon.

E.g. 2024-07-30T18:26:07+01:00
Campaign short name (Mention Me)

{{ event[ 'mm:campaign_short_name' ] }}

Note: We don't recommend using this merge tag in your customer facing emails.

The short name of the campaign this referee enrolled in.

E.g. Referral Landing Page
Offer ID (Mention Me) {{ event[ 'mm:offer_id' ] }}

The unique ID of the Mention Me offer this contact received a reward from.

E.g. 115912
Campaign ID (Mention Me) {{ event[ 'mm:campaign_id' ] }}

The unique ID of the Mention Me campaign this contact received a reward from.

E.g. 33463
Experiment name (Mention Me)

{{ event[ 'mm:experiment_name' ] }}

Note: We don't recommend using this merge tag in your customer facing emails.

The name of the experiment this contact is part of.

E.g. New Imagery March 2024

You can use this in the customer filter to target specific contacts from this experiment. 
Locale (Mention Me) {{ event[ 'mm:locale' ] }}

The locale of the website this reward was issued from.

E.g. en_GB
Offer short name (Mention Me)

{{ event[ 'mm:offer_short_name' ] }}

Note: We don't recommend using this merge tag in your customer facing emails.

The Mention Me offer name.

E.g. Variation 1

You can use this in the customer filter to target specific contacts who received this offer. 
Incentive reward (Mention Me) {{ event['mm:incentive_reward'] }}

The reward the contact is receiving.

E.g. 20%

This is a combination of reward types.
Call to action URL (Mention Me) {{ event[ 'mm:call_to_action_url' ] }}

The URL where the referee can spend their reward.

E.g. http://www.mention-me.com
Reward amount (Mention Me) {{ event[ 'mm:reward:amount' ] }}

The reward amount offered.

E.g. 20
Reward type (Mention Me) {{ event[ 'mm:reward:type' ] }}

The type of reward being offered, i.e. percent, amount, free gift.

E.g. percent
Offer summary (Mention Me)

{{ event[ 'mm:offer_summary' ] }}

Note: We don't recommend using this merge tag in your customer facing emails.

A short description of the offer the referee enrolled in.

E.g. Referrer gets £10 off. Referee gets 15% off.
Offer subject copy (Mention Me) {{ event[ 'mm:offer_subject_copy' ] }}

The customer friendly offer description.

E.g. Treat a friend to 15% off and get £10 to spend on yourself!

This is the same copy displayed on the referral registration page.
Offer CTA copy (Mention Me) {{ event[ 'mm:offer_cta_copy' ] }}

A customer friendly offer CTA.

E.g. Get £10 off

This is the same copy displayed on the referral registration page.
Offer type (Mention Me) {{ event[ 'mm:offer_type' ] }}

The type of offer.

E.g. referral

This could be a referral or an incentive.
Fulfilled by (Mention Me) {{ event[ 'mm:fufilled_by' ] }}

The method by which the reward is issued.

E.g. coupon
Currency (Mention Me) {{ event[ 'mm:currency' ] }}

The currency symbol for the reward being issued (if an amount reward).

E.g. £

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