Channel affinity

Find out which of your marketing channels is best to reach out to each unique contact in Channel affinity on their single customer view. 

See also: AI channel optimisation

How it works

Ometria's AI engine calculates a score for each channel based on key metrics per contact:

• Click through rate
• Conversion rate on orders
• Unsubscribe rate for the channel
• Customer's most recent interactions with your brand
• Channel fatigue - making sure that customers aren't overexposed to any single channel

This data is run and recalculated once a week. 

If the contact doesn't have any data for any channel, e.g. they have never clicked on an email, SMS or push notification, Ometria uses the channel with the highest account average as a fallback.