The following key metrics are available at a glance from the Contact details: Overview screen:
|Total lifetime revenue||The gross revenue generated by this contact over their entire lifetime.|
|Average order value||The average value of orders placed by this contact.|
|Valid orders||The number of valid orders this contact has placed over their entire lifetime.|
|Visits||The number of identified visits the contact has made to your website.|
The contact’s current lifecycle status.
You can also see the date this contact is likely to become at risk (if they make no further purchases).
|Email engagement||The contact’s current email engagement band.|
|Frequency||The contact’s customer frequency band.|
The contact’s customer value.
Note: AOV in Ometria is calculated with tax included.