The following key metrics are available at a glance from the Contact details: Overview screen:
| Metric | Description |
| Total lifetime revenue | The gross revenue generated by this contact over their entire lifetime. |
| Average order value | The average value of orders placed by this contact. |
| Valid orders | The number of valid orders this contact has placed over their entire lifetime. |
| Visits | The number of identified visits the contact has made to your website. |
| Lifecycle status |
The contact’s current lifecycle status. You can also see the date this contact is likely to become at risk (if they make no further purchases). |
| Email engagement | The contact’s current email engagement band. |
| Frequency | The contact’s customer frequency band. |
| Value |
The contact’s customer value. See: Customer value bands in Ometria Note: AOV in Ometria is calculated with tax included.
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