Important milestones – Ometria Help Centre

The important milestones panel in the contact details screen shows the contact’s key dates.

Milestone	Description
Date of first visit	The date the contact was first identified on your site, including the source through which they arrived, e.g. cpc / Google, direct, etc.
Date of first order	The date the contact first placed an order, including the source this order was attributed to.
Date of last order	The date of the contact’s most recent order.
Date of last visit	The date of the contact’s most recent identified visit to your site, including the source through which they arrived.
Date will become at risk	The date this contact’s lifecycle status will become ‘at risk’, if they do not place any further orders.
Date will lapse	The date this contact’s lifecycle status will become ‘lapsed’ if they do not place any further orders.
Date contact was merged	The date this contact's profile was merged with another profile. See: Merge profiles

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