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Unified automation block

Louise
  • Updated

The unified automation block is a versatile product block type available for use in automation email templates. 

It is designed to function as any of the following automation blocks:

Instead of using different blocks for each automation type, the unified block allows you to configure behaviour in the block settings. 

This means more consistent design and more efficient maintenance across your automation campaigns.

Latest template framework

This block is only available in templates built on the latest framework.

It is not compatible with legacy or custom-built templates unless rebuilt following the latest standard.

How do I know if I’m using the new framework?

You're likely on the latest framework if:

  • Your current master templates were built in or after January 2022
  • A lot of your blocks have coded settings for options like stack vs. non-stack

If you're not sure, speak to your Customer Success Representative.

Requesting the unified automation block

As of June 2025, the unified automation block is included by default in all new master templates built on the current framework.

If your templates were created before this release or built on older frameworks, please get in touch with your Customer Success Representative.

There may be a template update fee - all cases are reviewed individually.

Configuring unified automation blocks

Add the automation block to your template and go to the Edit template tab in the left hand panel.

Find your automation block and select the < > Html element to access the block settings:

You can set and configure all of the following:

Setting Description
automation_type

The campaign type. 

Your available options are displayed in white text:

{# "1" = recommended products #}
{# "2" = post-purchase products #}
{# "3" = browsed products #}
{# "4" = basket products #}
{# "5" = post-purchase matched products #}
{# "6" = browsed matched products #}
{# "7" = basket matched products #}

Enter the number that corresponds with your block type.
maximum_products Define the maximum number of products to display.
stack_on_mobile Enter "y" to enable mobile stacking. 
sort_by_price Enter "y" to sort the products by choice.
text_align Define your text alignment.
show_title Enter "y" to display the product title.
show_price Enter "y" to display the product price.
show_cta Enter "y" to display your call to action (CTA).

Duplicating blocks

You can duplicate the block and use it more than once in a single template, with each block configured for a different automation type, e.g. one for abandoned baskets, one for recommended products, etc.

However, we don't recommend duplicating the same automation type in one email - this will result in duplicate content (the same products in both blocks).

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