Product Block Filtering in Automation and Broadcast Campaigns

In Ometria, Automation and Broadcast campaigns support filters that control which products are displayed within certain product blocks.

These filters allow you to exclude:

• Inactive products – products that are no longer active.
• Out-of-stock products – products that are currently have no inventory.

Filter Support by Block Type

The table below shows which product blocks support each filter.

Configuring Product Filters

Filter settings can be configured for both Automation and Broadcast campaigns. However, the way these settings are accessed differs depending on the campaign type.

Automation Campaigns

For Automation campaigns, the filtering options are available within the individual campaign settings.

Both filtering options are disabled by default and must be selected if you want them to apply to the campaign.

Broadcast Campaigns

For Broadcast campaigns, the filtering options are displayed within the campaign settings only when Specified Products blocks and/or Custom field-based product blocks are enabled.

Product Block Rendering Behaviour

What happens when a product block has no products to display depends on the block type and campaign type.

The table below outlines the expected behaviour for each block type:

Basket and Price Drop blocks are event-driven and therefore only applicable to Automation campaigns.

Important

For product blocks where filtering results in no products being available, the email will still be sent with the affected block hidden.

For Basket and Price Drop blocks in Automation campaigns, if no products are available, the recipient will exit the email campaign instead.