January 2020

Segment flags

Why?

As part of our continuing efforts to make improvements which help you manage your saved segments in Ometria, we needed to make it easier for you to decide which segments to archive, and which are being used in active campaigns. 

What's new?

Some of your segments may now have icons flagging where they are used or providing more information.

This means you can see at a glance which segments are in use, so you can make an informed decision about whether to archive or keep them.

Icon	Description
	Segments with an orange A are referred to in active automation campaigns. Mouseover to see which campaigns.
	Segments with an orange B are referred to in broadcast campaigns. Mouseover to see which campaigns.
	Segments with an orange S are referred to in other segments. Mouseover to see which segments.
	Segments with an orange cloud icon are synced with third party apps.

See our article on Saved Segments for more. 

Subject line validation for merge tags in the broadcast campaign builder

Why?

You can add merge tags to the subject lines of your broadcast campaigns to personalise the experience for your customers. 

For example, {{ profile.firstname }}  pulls through the recipient’s first name, e.g. ‘John’.

These tags must be entered correctly, or they will not pull the right information from Ometria's database, resulting in incorrect or empty subject lines.  

What’s new?

We’ve added validation to the subject line to check that your merge tags (as well as any ‘if’ conditions you’re using, e.g. {% if … %} ) are correct and will work in the way you expect them to.

Navigate to Broadcast Campaigns and either select an existing campaign or create a new one.

Set up your recipients as usual, then click through to the CONTENT tab, where you can enter your 'Subject'. 

If you use an incorrect merge tag in this field and click SAVE, an error message displays at the bottom of the screen:

The message reads:

Subject line validation failed with the following error: 

Jinja validation failed [Line x, Column x] expected variable end

Note: Jinja is the language Ometria uses to read merge tags and other conditions. This part of the message is for debugging purposes.