Managing SMS marketing preferences

If you're interested in sending SMS campaigns please get in touch with your Customer Success Representative.

In most markets you are legally required to provide a way for your contacts to opt-out of receiving SMS communications from you.

If a contact isn’t opted in to receive SMS marketing from you, they will drop out of the campaign flow after the Send SMS node without receiving an SMS from you.

Double opt-in

Double opt-in is considered a best practice for collecting SMS marketing consent in most markets.

See: Double opt-in for SMS

Opt-out via unsubscribe link (recommended)

We recommend including a link to unsubscribe from SMS marketing in every SMS you send.

You can do this by selecting the Link to unsubscribe option in the campaign builder:

The option to add this link is selected by default.

This adds a shortened link that directs each contact to a unique webpage which unsubscribes them from SMS marketing.

Opt-out via STOP text

Currently this option is only available to Twilio users.

See: SMS opt out via STOP text with Twilio