Before adding any action nodes to your automation campaign, it's useful to set a wait time to delay any further actions with contacts who have entered your automation flow.
While a wait node in general pauses your contacts until the wait limit is met, the entry wait node (i.e. the wait node immediately after your entry condition) counts backwards, from when the entry trigger occurred.
For example, if you are using an abandoned basket as an entry trigger, you could add a two hour entry wait so that the ‘abandoned basket’ email is sent at the optimum time, rather than as soon as the basket was abandoned.
Or in win back campaigns, if the trigger is placed last order > wait 365 days, the entry wait node looks back for the last orders and begins sending once it finds an order placed 365 ago.
Select the cog icon in the wait tile to define your entry wait, then select Wait a specific duration:
Specify your wait time (in hours, days or weeks) and then select Save to finalise your entry wait node.
Wait nodes in segment membership campaigns
There is a limit of 90 days for the cumulative total of all wait nodes in your campaign when you use the changed segment membership entry trigger.
This total includes the time defined in your general wait nodes.
Wait nodes in custom date campaigns
If you've used the custom date field that matches... entry trigger, the entry wait node is disabled.
You can still use general wait nodes in these campaigns.