Define the follow-up action based on a customer’s behaviour in an automation flow by adding a follow up condition.
For example, you can choose to send follow up emails to contacts who have not opened the first email in your automation flow, or to contacts who have not converted to customers yet.
In the example below, Ometria will wait one week, then check which contacts have clicked on the automation email.
If any contacts have not clicked the email, Ometria sends a follow up.
Alternatively, you can re-target contacts who are not engaging with email via a different marketing channel such as Facebook, Instagram or Google Adwords.
Follow up conditions and exit conditions
Be aware that if you set an ‘if’ condition for order, with an action for ‘yes’ (i.e. contact placed an order), you must make sure the campaign doesn’t have an exit condition which removes contacts from the flow if they make an order.
This exit condition will override your follow up condition, and instantly removes the contact from the automation flow once they place an order.