How entry triggers work

An entry trigger (or ‘triggering event’) is the event that enrols a contact in a flow, e.g. contact abandons a basket, makes a second purchase, browsed a specific product, etc.)

Mouse-over the Trigger tile and select the cog icon to configure.

See Automation campaign triggers for a full list of available triggers. 

Opt-in rules

Automation campaign entry triggers also enter contacts based on how their opt-in status relates to the send nodes in your campaign.

E.g. Jane has opted-in to SMS but not email. The campaign includes both Send email actions and Send SMS actions, so Jane enters the campaign and only receives SMS; not emails.

Opt-in status is checked when a contact reaches a Send email, Send push notification or Send SMS action, so any contacts who are not opted-in to receive those marketing communications from you will leave the campaign.

See also: How does Ometria subscribe and unsubscribe contacts?

If your campaign doesn't use any send actions at all, e.g. only sync segments, add to list, remove from list, update contact data, etc. then all contacts can enter regardless of opt-in status.

Entry limit

The maximum number of contacts entering an automation flow in one go is 1000.

Ometria checks for contacts that satisfy an automation trigger every few minutes.

When these contacts are identified, Ometria will enter up to 1000 in the flow.

If you're mass uploading your contacts to a segment, be aware that the campaign won’t trigger to more than 1000 contacts at a time, and the remaining contacts will be ignored.

To avoid this, upload your contacts in batches of 1000 at a time.

Four hour limit

All events recorded in Ometria have a timestamp.

An event with a timestamp more than four hours in the past will not enter the contact into the automation flow unless you use an entry wait node to extend this period.