Segmenting your Mailchimp contacts for your warm-up plan

Ometria warm-up plans require you to complete multiple smaller sends to your contacts before sending to your full engaged base.

This is because you will be using a new domain and/or IP address with Ometria, and mailbox providers need to see a slow increase of traffic to build your reputation with them.

Your warm-up plan is designed to follow your normal sending schedule, and if you're currently a Mailchimp user you can send campaigns from both Ometria and Mailchimp during the warm-up period, sending the most engaged contacts through Ometria and steadily increasing the volumes.

Example:

We recommend using the Mailchimp star ratings to segment your contacts from most engaged to least engaged for your warm-up plan.

Example:

Mailchimp star ratings

To help you segment your contacts from most engaged to least engaged, Mailchimp provides a contact rating for each of your email marketing contacts, on a scale of one to five.

To determine where subscribers fall on the engagement scale, Mailchimp measures your open and click activity against your send frequency.

Star rating	Contact activity
	This recipient has either unsubscribed and resubscribed, or soft bounced in the past.
	No engagement - This recipient is most likely a new contact, or a previously engaged contact who's gone dormant.
	Low engagement - This recipient opens or clicks your campaigns but is either not consistently engaged or hasn't been in your audience long enough to have earned a higher rating.
	Moderate engagement - This recipient often opens or clicks your campaigns when you send.
	High engagement - This recipient opens or clicks your campaigns very consistently.