Ometria warm-up plans require you to complete multiple smaller sends to your contacts before sending to your full engaged base.
This is because you will be using a new domain and/or IP address with Ometria, and mailbox providers need to see a slow increase of traffic to build your reputation with them.
Your warm-up plan is designed to follow your normal sending schedule, and if you're currently a Mailchimp user you can send campaigns from both Ometria and Mailchimp during the warm-up period, sending the most engaged contacts through Ometria and steadily increasing the volumes.
|Day 1||High engagement||1000|
|Day 2||Moderately engaged||3000|
|Day 3||Low engagement||8000|
|Day 4||All contacts||15000|
We recommend using the Mailchimp star ratings to segment your contacts from most engaged to least engaged for your warm-up plan.
|Sending schedule||Segment||Mailchimp rating||Volume|
|Day 1||High Engagement||5 star rating||1000|
|Day 2||Moderately Engaged||5 - 4 star rating||3000|
|Day 3||Low Engagement||5 - 3 star rating||8000|
|Day 4||Whole Base||5 - 2 star rating||15000|
Mailchimp star ratings
To help you segment your contacts from most engaged to least engaged, Mailchimp provides a contact rating for each of your email marketing contacts, on a scale of one to five.
To determine where subscribers fall on the engagement scale, Mailchimp measures your open and click activity against your send frequency.
|Star rating||Contact activity|
|This recipient has either unsubscribed and resubscribed, or soft bounced in the past.|
|No engagement - This recipient is most likely a new contact, or a previously engaged contact who's gone dormant.|
|Low engagement - This recipient opens or clicks your campaigns but is either not consistently engaged or hasn't been in your audience long enough to have earned a higher rating.|
|Moderate engagement - This recipient often opens or clicks your campaigns when you send.|
|High engagement - This recipient opens or clicks your campaigns very consistently.|