You can use the Send a Push Notification action with any of the other functionality available in the automation campaign builder, including split tests, triggers, adding contacts to static lists, etc.
Setting up an automation campaign with Push notifications
Create an automation campaign as usual.
We recommend selecting every day of the week, and then choosing a specific time, e.g. 10am:
When setting up your actions and conditions, select Send Push Notification on the green Action node:
Title your notification and enter your message into the blank field:
We recommend keeping your message short and succinct, so that recipients can easily read the notification on their mobile device screen.
You can use all of Ometria’s merge tags (provided they are suitable for automation campaigns) to personalise your message.
Next, choose an Action when clicked:
- Home - Opens the app home screen
- URL - Opens to a page in a browser
You should use merge tags to generate the correct website URL for a behaviour trigger.
See Linking push notifications to app screens for more information on mapping your push notification to your app.
Use the IOS / Android toggle in the preview to see how your message displays on different operating systems:
Use the Send test field above the preview to send a test notification to a contact.
Remember, the contact you send your test to must:
- Be an existing contact in Ometria
- Have the mobile app installed
- Be logged into the app
- Be opted-in to push notifications.
Once you’re happy with your message and have tested it, click Create to finalise.
Next, Save your automation campaign and continue building the rest of your flow.