Properties are the fields in a custom event, defined by you.
All properties in the request are available for use in email templates.
For example, {{ event.special_discount }}
which will pull up the discount for anyone who has visited that specific page.
If you trigger a campaign without a value assigned to these fields then there will be blank areas in your email content.
Property types
The following property types are available for custom events:
Property type |
Description |
String |
Any characters permitted, including accents and other character symbols. String fields have a 512 character limit. |
Boolean |
True or false. |
Number |
Whole or decimal numbers. |
Products list | Returns a list of your products. |
Date |
The date and time of the event. This field accepts ISO 8601 DateTime format with timezone offset; YYYY-MM-DDThh:mm:ss+Z.
Note: Date type custom events can't be used as automation campaign triggers.
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See also:
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