Properties are the fields in a custom event, defined by you.
All properties in the request are available for use as merge tags.
For example, {{ event.special_discount }} which will pull up the discount for anyone who has visited that specific page.
If you trigger a campaign without a value assigned to these fields then there will be blank areas in your email content.
Segmenting properties
You can use properties with single values:
- in the customer filter for creating segments.
- in the custom event trigger on automation campaigns.
You can't use properties with an array/nested properties.
Property types
The following property types are available for custom events:
| Property type | Description |
| String |
Any characters permitted, including accents and other character symbols. String fields have a 512 character limit. |
| Boolean | True or false. |
| Number | Whole or decimal numbers. |
| Products list | Returns a list of your products. |
| Date |
The date of the event. This field accepts ISO 8601 DateTime format with timezone offset; YYYY-MM-DDThh:mm:ss+Z. The time is always saved as 00:00.
Note: Date type custom events can't be used as automation campaign triggers.
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See also:
Hide event properties
If you're only using Ometria as a CDP, or you onboarded to Ometria after 15th October 2025, you can choose to hide properties containing PII (sensitive data) from certain users in your account.
Reach out to you Customer Success Representative who can help you with this.
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