The Orders list in the orders report tab presents a list of all orders which meet the requirements of the conditions you’ve set (above).
You can select any order from the list to see the order details screen.
You can select the columns you want to appear:
Column | Description |
ID | The order ID. |
Web ID | This is for cases where the orders placed on your site have a different ID from the one used in your ecommerce platform. |
Order date | The date the order was placed. |
Customer ID | The ID of the contact that placed the order. |
Customer email | The email address of the contact that placed the order. |
Customer name | The full name of the customer that placed the order. |
Customer first name | The first name of the customer that placed the order. |
Customer last name | The last name of the customer that placed the order. |
Valid | Whether or not the order was valid or invalid. |
Order status | The current status of the order:
|
Order number | The position of the order in a customer’s sequence of orders - e.g. 1 = first order, 2 = second order, etc. |
Grand total |
The total revenue of the order (including tax, shipping etc.) This value includes invalid orders. The grand total in Orders grouped does not include invalid orders. |
Sub total |
The sub total revenue from the order (i.e. just the cost of the products in the order). Note: This value is calculated differently based on your integration (and your preferences if you have a custom integration). For most integrations it includes discount but not tax and shipping.
|
Tax | The tax paid on the order. |
Shipping | The shipping cost for the order. |
Discount | The total discounts for this order. |
Local currency | The currency used by the customer’s home store, e.g. GBP, USD etc. |
Local grand total | The total revenue of the order (including tax, shipping etc.) in the customer’s local currency. |
Local sub total |
The sub total revenue from the order (i.e. just the cost of the products in the order) in the customer’s local currency. Note: This value is calculated differently based on your integration (and your preferences if you have a custom integration). For most integrations it includes discount but not tax and shipping.
|
Local tax | The tax paid on this order in the customer’s local currency. |
Local shipping | The shipping paid on this order in the customer’s local currency. |
Local discount | Any discounts on this order in the customer’s local currency. |
Number of items | The number of items included in the order. |
Shipping method | The shipping method used to send the order, e.g. DHL, ParcelForce, ClickAndCollect. |
Payment method | The payment method the customer used, e.g. CreditCard, PayPal etc. |
Visit medium* |
The medium this order is attributed to, e.g. Ometria email, social, cpc (cost per click), search, referral, etc. This column is useful if you are primarily interested in last click attribution. |
Visit name | The name of the domain the order is attributed to, e.g. google, yahoo, facebook, etc. |
Visit campaign* | The campaign this order is attributed to - if this cannot be found based on UTM parameters, this column will read 'Not provided'. |
Visit domain* | The domain url the order is attributed to, e.g. google.com, facebook.com, your website, etc. |
Device type | The device used by the customer to place the order, e.g. computer, mobile etc. |
Coupon code | The coupon code (if any) used to pay for part/all of the order. |
Store | The store the customer ordered from. |
Attribution | The channel through which the order came - e.g. Ometria email, Visit (referral), Visit (social), Visit (cpc). |
Ometria campaign | The name of the Ometria campaign this order is attributed to (if any). |
Ometria campaign type | The type of campaign (broadcast or automation) this order is attributed to (if any). |
*The fields ‘Visit name’, ‘Visit medium’ and ‘Visit domain’ can be used for order attribution.
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