Store settings – Ometria Help Centre

From the Stores tab in Settings, administrators can:

Manually add new stores
Edit your store's display names
Add addresses for physical stores to use in geo-targeted segments
Choose whether you want that store visible in the Ometria store selector for the following areas:

Go to: Settings > Stores

You can switch between the All, Online and Physical tabs, search for a store name and filter based on various characteristics:

Adding physical stores

See: Update your store settings for geo-targeting

Adding an individual online store

Select Add new store and complete the following fields:

Note: Many of your online stores are automatically created and populated based on product and order data Ometria ingests.

Field	Description
Store ID	The unique identifier for each store. This ID is used by our API to attribute products and orders to the right store, so it's very important that the field matches the data you send us. Note: You can't edit this field after the store has been saved.
Store name	The name for each store as it displays in other screens in Ometria.
Show in menu	Enable the store to display in the following areas: Overview dashboard Cohort report Orders report Products report Realtime dashboard Segment explorer
Type	Mandatory field. Select 'Online' - this means you'll be able to create overlays specific to this store. For physical stores, see: Update your store settings for geo-targeting
Marketing region	This is an optional field you can use to define any marketing regions, whether they are geographic or otherwise. You can use this data to segment your contacts based on store activity, e.g. stores in Wales, on the South Coast etc.
Domain	Enter the domain for your online store. You must include the prefix `https://`

Scroll down and select Save once you’ve made your changes.

Updating and editing stores

Online stores are populated based on product and order data Ometria ingests.

You can edit and update their details here by selecting each field in the tile view:

Or by editing the fields in the table view:

Upload or update stores via CSV file

Select either:

Update stores or;
Add new store > Upload stores via CSV file

💡 If you already have data for physical stores in Ometria and want to bulk update the addresses, make sure the store IDs in your CSV match those already in your account. This will merge the data.

See also: CSV Upload

Store CSV uploads have a maximum file size of 1MB.

Your CSV must contain data for the following headers.

CSVs without the required fields will fail to upload.

Header	Details
id	Mandatory field. Enter the store ID. This ID is used by our API to attribute products and orders to the right store, so it's very important that the field matches the data you send us. This field can't be changed once you've created the store.
name	Mandatory field. Enter a name for your store - it should be unique and easy to identify, as this is the store name that displays in reports throughout Ometria.
type	Mandatory field. Enter "physical" for physical stores or "online" for online stores. This field isn't case sensitive.
domain	Mandatory for online stores. This must not be set for physical stores. Enter the domain for your online store You must include the prefix `https://`
address	Mandatory for physical stores. This must not be set for online stores. Enter the address for your physical store.
state	Mandatory for physical stores. This must not be set for online stores. Enter the state for your physical store. 🇬🇧 For the UK, enter either: England, Northern Ireland, Scotland or Wales.
country	Mandatory for physical stores. This must not be set for online stores. Enter a two letter ISO code. 🇬🇧 For the UK, enter: GB
marketing_region	Optional field. Enter the name of your marketing region. This is a customisable field you can use to define any marketing regions, whether they are geographic or otherwise.
show_in_menu	Mandatory field. To display this store in the following areas: Overview dashboard Cohort report Orders report Products report Realtime dashboard Segment explorer This field accepts: For yes, one of: `t`, `true`, `y`, `yes` For no, one of: `f`, `false`, `n`, `no`
category1	Optional field - physical stores only. You can include up to 20 category columns using the naming convention `size1`, `size2`,`size3` etc. You can only assign three categories per store.
size1	Optional field - physical stores only. This must not be set for online stores. Enter a size description for your store. You can include up to 10 size columns using the naming convention `size1`, `size2`,`size3` etc. You can only assign one size per store.

Select Process.

You'll get an email once the CSV has completed processing and you can start create a geo-targeted segment.

Reporting on your stores

You can filter contacts based on the following store data in the customer filter:

Store of customer's last order
Store of customer's first order
Store country
Store state
Store marketing region
Store categories
Store sizes
Store purchased from
Store visited

Export stores

Users with export permissions can instantly export all of your store data to a CSV file by clicking the Export all button at the top of the screen: