Orders grouped in the orders report – Ometria Help Centre

The Orders grouped tab in the orders report presents a list of all orders which meet the requirements of the conditions you’ve set (above), grouped by whichever criteria you select (date as default):

Note: The Orders grouped report does not include invalid orders in its totals. The Orders list report does.

The column headings in the table are:

Column	Description
Attempted orders	The number of orders attempted in this group, i.e. both valid and invalid.
Valid orders	The number of valid orders in this group.
First time orders	The number of orders in this group which were the first orders for that customer.
Total units sold	Total number of products included in orders for this group.
Unique customers	Total number of unique customers who placed orders in this group, e.g. if Sue Smith placed two separate orders, she will only be counted as one customer.
Total tax	The total amount of tax paid on orders in this group.
Total shipping	The total shipping costs for orders in this group.
Total discount	The total value of discounts for orders in this group.
Subtotal	The sub total revenue from orders in this group (i.e. just the cost of the products in the orders). Note: This value is calculated differently based on your integration (and your preferences if you have a custom integration). For most integrations it includes discount but not tax and shipping.
Grand total	The total revenue from orders in this group (including tax, shipping etc.) This value doesn't include invalid orders, but the grand total in the Orders list does.

You can group the data in this report using any combination of the following:

Group by	Description
Date	Group orders by the date they were placed.
Hour	Group orders by the hour they were placed (24 hour clock).
Day of the week	Group orders by the day of the week they were placed on.
Month	Group orders by the month they were placed in.
Year/Month	Group orders by the month and year they were placed, e.g. 04-2020.
Year	Group orders by the year they were placed.
Store	Group orders by the store the customer ordered from.
Coupon code	Group orders by coupon code use.
Shipping type	Group orders by shipping type, e.g. DHL, ParcelForce, ClickAndCollect
Billing country	Group orders based on the country in the billing address.
Billing city	Group orders based on the city in the billing address (i.e. City of last order).
Order valid	Group based on whether an order is valid (True) or invalid (False).
Order status	Group orders based on whether their status is ‘Complete’ or ‘Cancelled’.
Payment method	Group orders based on the payment method the customer used, e.g. CreditCard, Paypal, etc.
Device type	Group orders based on the device the customer used to place them, e.g. computer, tablet, mobile etc.
Source medium	Group orders based on the medium they are attributed to, e.g. Ometria email, social, cpc (cost per click), search, referral, etc.
Source campaign	Group orders based on the campaign they are attributed to - if this cannot be found based on UTM parameters, this column will read 'Not provided'.
Source domain	Group orders based on the domain url the order is attributed to, e.g. google.com, facebook.com, your website, etc.
Source name	Group orders based on the domain they are attributed to, e.g. ometria, google, yahoo, facebook, etc.
Broadcast campaign	Group orders based on the broadcast campaign they are attributed to (if any).
Customer order sequence	Group orders based on the position of an order in a customer’s sequence of orders - e.g. first order, fourth order etc.

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