This article explains how to check order attribution in the orders report.
Go to Reports > Orders report
In the Orders list tab, the following columns describe your order attribution:
Column | Description |
Attribution |
Describes the channel through which the order originated, displayed as source medium/name. Examples:
|
Ometria campaign | The name of the campaign the order is attributed to (if any). |
Ometria campaign type | Either automation or broadcast (if attributed to an Ometria campaign). |
Visit medium |
The medium the contact clicked through before placing an order, based on UTM parameters. E.g. social This field is blank for contacts who don’t have any visits tracked in Ometria, or whose order entered Ometria more than one hour before their first visit. |
Visit campaign | The campaign this order is attributed to - if this cannot be found based on UTM parameters, this column will read 'Not provided'. |
Visit domain | The domain name of the medium the contact clicked through before placing an order, based on UTM parameters. E.g. facebook.com |
Visits - ‘Not provided’ and ‘Not tracked’
The Visit medium, Visit campaign and Visit domain columns all rely on UTM parameters to report back information.
In some cases these parameters are missing, and you’ll see the status ‘Not provided’ or ‘Not tracked’.
Status | Description |
Not provided | There was a visit associated with the order, but the UTM parameters:
|
Not tracked | Ometria did not get the tracking information for the visit for a variety of reasons for example, the contact was using private browsing (i.e. Incognito mode), or an ad blocker. |
Select the Orders grouped tab and group your orders by:
Group by | Description |
Visit medium |
The medium the contact clicked through before placing an order, based on UTM parameters. E.g. social. This column is useful if you are primarily interested in last click attribution. |
Visit campaign | The name of the Ometria campaign the order is attributed to (if any). |
Visit domain | The name of the medium the contact clicked through before placing an order, based on UTM parameters. E.g. facebook |
Visit name | The domain name of the medium the contact clicked through before placing an order, based on UTM parameters. E.g. facebook.com |
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