Automation campaigns performance list – Ometria Help Centre

The Automation campaigns table in the lower half of the automation campaigns performance screen lists all of your individual automation campaigns:

Use the Columns selected drop-down to display as many or as few columns as you like:

Column	Description
Tracking parameter	The campaign identifier used for tracking visits and email activity. See also: Tracking parameters in Ometria
Campaign start date	The date that this campaign was last set to active (includes testing mode).
Campaign status	The status of this campaign, e.g. Active, Testing, Inactive.
Campaign entries	The number of contacts that meet all of the conditions for entering the campaign.
Emails sent	The total number of emails sent per campaign.
Emails delivered	The total number of emails delivered excluding bounces and contacts on suppression lists.
Emails opened	The total number of emails that were opened.
Emails clicked	The total number of emails that were clicked.
Emails bounced	The total number of emails that bounced.
Spam complaints	The number of emails identified as spam by recipients.
Emails unsubscribed	The total number of unsubscribes via email from this campaign.
Email orders	The number of valid orders attributed to emails from this campaign.
Email revenue	The total value of the revenue from valid orders that were attributed to emails from this campaign.
Email delivery rate	The percentage of sent emails that were delivered to inboxes.
Email open rate	The percentage of delivered emails that were opened at least once.
Email click through rate	The percentage of delivered emails that were clicked at least once.
Email click to open rate	The percentage of opened emails that were clicked at least once.
Email order to open rate	The percentage of opened emails that resulted in a valid order. See also: Order attribution in Ometria
Email order to click rate	The percentage of clicked emails that resulted in a valid order. See also: Order attribution in Ometria
Email bounce rate	The percentage of emails that bounced.
Email unsubscribe rate	The percentage of emails in this campaign that led to contacts unsubscribing.
Spam complaint rate	The percentage of emails marked as spam by recipients.
Email conversion rate	The percentage of emails in this campaign with orders attributed to them.
Revenue per email	The average revenue per email.
Test emails sent	The number of emails sent while the campaign was in testing mode.
Push sent	The number of push notifications sent in this campaign.
Push delivered	The number of push notifications which were delivered.
Push clicked	The number of push notifications which were clicked or tapped.
Push orders	The number of orders attributed to push notifications.
Push conversion rate	The percentage of delivered push notifications that resulted in a valid order. See also: Order attribution in Ometria
Push revenue	The total value of the revenue attributed to push notifications sent in this campaign.
Push delivery rate	The percentage of sent push notifications that were delivered.
Push click rate	The percentage of delivered push notifications that were clicked or tapped.
Revenue per push	The average revenue per delivered push notification.
Test pushes sent	The number of test push notifications sent.
SMSs sent	The number of SMS messages sent in this campaign.
Test SMSs sent	The number of test SMS messages sent in this campaign.
Total sends	The total number of messages sent across all channels in this campaign.
Total clicks	The total number of sent messages across all channels in this campaign that were clicked or tapped at least once.
Total orders	The number of orders attributed to this campaign.
Total revenue	The total value of the revenue from valid orders attributed to this campaign.
Total test sends	The total number of messages across all channels sent while this campaign was in testing mode.

Sort the table by whichever column you prefer by clicking the column header.

Select any campaign from this list to monitor individual campaign performance.

Use the Hide campaigns with no activity checkbox to exclude automation campaigns without any KPI data:

Exporting your campaigns list

Select Export to download the data in your automation campaigns list as a CSV or XLSX file.

Note: You'll need to have the right permissions to export data.

Screenshot_2022-05-18_at_09.06.15.png

Name your export and select the options that best suit your needs.

You can break down your data by any of the following:

Time unit (hourly, daily, weekly, monthly)
Campaign node level (segment node, split test node, send node)
Campaign version (either grouped or separate rows)

Note: To make sure you get the most relevant and actionable data in your export, when you choose to group by a campaign node level and/or a campaign version, any segment nodes without KPI data (i.e. with a value of 0) will be excluded from the export.

Finally, choose your format (CSV or XLSX) and click Export.

Exporting your campaigns list

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