Split segments

You can split your segments from the saved segments screen.

When you split a segment, your original segment remains untouched and you create multiple sub-segments. You can still use your original (pre-split) segment.

How does it work?

The splits are done by percentage (%), e.g. 50% of your contacts in one sub-segment, 50% in another, or by an absolute number, e.g. 800 contacts in one segment, 600 in another.

This can be useful for testing your campaigns.

The sub-segments you create when splitting a segment have the same conditions as the parent segment.

This feature is useful for creating control groups.

Spitting a segment

Go to saved segments and select Sync from the ellipsis drop-down, then choose either Percentage or Absolute number and define your split: