How to segment out unengaged new subscribers

If you have some new subscribers who don't engage within a set period of time, e.g. seven days, then you can create a segment to use to either exclude those contacts from your campaigns or delete them from Ometria.

See also: Delete contacts from Ometria

Go to: Customer > Segment explorer > Filter Customers and add the following condition:

• Customer Attributes: Accepts marketing - which is - opted in

AND

• Customer Attributes: Date subscribed to email - after (relative) 7 days ago

AND

• Email Activity: Date of last opened email - which is not known

AND

• Email Activity: Date of last clicked email - which is not known