Delete contacts from Ometria – Ometria Help Centre

You can delete segments of contacts from Ometria, removing all data relating to them from the system.

Only users with admin permissions can use this feature.

Contacts who are deleted from Ometria can re-enter if they sign up via subscription form again.

Ometria processes all deletion requests at 11:00pm UTC each day - this means that if you send a deletion request at 8:00am GMT, the status will be 'pending' most of the day.

Be aware: When you delete a contact, their entire profile will be deleted from Ometria and their data can't be retrieved - this includes revenue data from that contact. Before deleting, you should consider how this might affect any reports you maintain outside of Ometria.

Note: For GDPR purposes, you can anonymise specific contacts rather than delete them - anonymising contacts removes all personally identifiable information (PII) from Ometria without affecting other metrics like number of orders, number of visits, revenue, etc.

What data do we delete?

Once a contact is deleted, all data related to that contact is deleted, except for:

Number of orders for broadcast campaigns only
Total revenue for broadcast campaigns only

Preparing a segment for deletion

Note: You should remove the contacts from your ecommerce platform before you delete them from Ometria, otherwise there's a chance they will resync and enter Ometria again.

You can delete any static segment from Ometria - if you already know which segment you want to delete, go straight to deleting a segment.

If you want to create a new static list comprising the contacts you want to delete, upload a CSV file containing the contacts you want to delete and create a static segment with a unique title.

If you're deleting a segment for list hygiene reasons, or to remove spam bots, you can also send the list to our Deliverability team who will suppress the segment for you. This means Ometria won't send any emails to them if they re-subscribe later.

It's also a good idea to exclude this segment from your automation and broadcast campaigns while the deletion request is pending.

Deleting a segment

Once your new segment is created, go to Customers > Saved segments and find the segment.

From the dropdown menu in the Settings column, select Delete contacts:

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Read the warning carefully and make sure you’ve followed all the preliminary steps:

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Enter the name of the segment exactly as it displays in Ometria.

Note: This field is case sensitive.

Select Delete contacts to delete the segment - deletion begins immediately.

You can check the segment's status in the Saved segments screen:

Pending deletion - the request has been sent and is waiting in the queue
Processing deletion - the request has been accepted and the data is being deleted
Deletion failed - the segment hasn’t been deleted and you need to retry

You can only have one deletion request pending or in progress at any time.

You'll get an email when the process has been completed.

Tip: While the deletion request is pending you should exclude this segment from your automation and broadcast campaigns.

Ometria processes all deletion requests at 11:00pm UTC each day - this means that if you send a deletion request at 8:00am GMT, the status will be 'pending' most of the day.

Contact deletion can take from 48 hours up to 10 days for very large segments.

Review all deleted segments along with their names and the number of contacts deleted in your security audit logs:

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What data do we delete?

Preparing a segment for deletion

Deleting a segment

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