You can delete groups of contacts from Ometria, removing all data relating to them from the system.
- their entire order history, from every year
- their revenue, so your reports change (Ometria keeps only broadcast campaign totals)
- their lifecycle fields, such as lifecycle stage
- their engagement and consent history
You can't recover this history from Ometria. If you add the same contacts again by CSV upload, sign-up form or integration sync, Ometria creates new profiles without any of their previous history. Support can sometimes re-import orders from your ecommerce platform, but engagement and consent history is lost permanently. Before deleting, consider how this affects any reports you keep outside of Ometria.
Deleting contacts is not the same as removing a segment. If you only want to remove the segment, archive the segment instead. Your contacts and their data stay in Ometria.
For list hygiene or to clean up after a warm-up, you usually don't need to delete contacts. You can:
- archive the segment
- exclude the segment from your automation and broadcast campaigns
- ask our Deliverability team to suppress the segment
If a contact still exists in Shopify or another integration, Ometria re-imports them on the next sync. For a data erasure request (right to be forgotten), delete the contact in that platform as well.
Only users with admin permissions can use this feature.
Contacts who are deleted from Ometria can re-enter if they sign up via subscription form again.
Ometria processes all deletion requests at 11:00pm UTC each day - this means that if you send a deletion request at 8:00am GMT, the status will be 'pending' most of the day.
Which data do we delete?
When you delete a contact, Ometria deletes all data related to them. This includes their entire order history from every year, their revenue, lifecycle fields, and engagement and consent history. The only exceptions are:
- Number of orders for broadcast campaigns only
- Total revenue for broadcast campaigns only
Preparing a segment for deletion
You can delete any static segment from Ometria - if you already know which segment you want to delete, go straight to deleting a segment.
If you want to create a new static list comprising the contacts you want to delete, upload a CSV file containing the contacts you want to delete and create a static segment with a unique title.
If you're deleting a segment for list hygiene reasons, or to remove spam bots, you can also send the list to our Deliverability team who will suppress the segment for you. This means Ometria won't send any emails to them if they re-subscribe later.
It's also a good idea to exclude this segment from your automation and broadcast campaigns while the deletion request is pending.
Deleting a segment
Go to saved segments and select Delete contacts from the ellipsis drop-down:
Read the warning carefully and make sure you’ve followed all the preliminary steps:
Enter the name of the segment exactly as it displays in Ometria.
Select Delete contacts to send your deletion request. The segment shows as Pending deletion until Ometria starts deleting at 11:00pm UTC.
You can check the segment's status in the Saved segments screen:
- Pending deletion - the request has been sent and is waiting in the queue
- Processing deletion - the request has been accepted and the data is being deleted
- Deletion failed - the segment hasn’t been deleted and you need to retry
You can only have one deletion request pending or in progress at any time.
You'll get an email when the process has been completed.
Ometria processes all deletion requests at 11:00pm UTC each day - this means that if you send a deletion request at 8:00am GMT, the status will be 'pending' most of the day.
Contact deletion can take from 48 hours up to 10 days for very large segments.
Review all deleted segments along with their names and the number of contacts deleted in your security audit logs:
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