SMS quiet hours

Quiet hours are periods of the day when you should not send SMS marketing messages. 

Quiet hours are used due to:

• Regulations: Many countries have laws regarding quiet hours for SMS. See: SMS country specific marketing compliance
• Marketing effectiveness: Marketing is much less effective during quiet hours. Since customers have a higher engagement rate during non-quiet hours, focus on sending messages during that period.

See also: Sending scheduled SMS and Push campaigns

How quiet hours work

At Ometria SMS quiet hours are:

If an SMS marketing message is scheduled to send during quiet hours in the contact's timezone, the message won't send until after quiet hours have ended in the contact's timezone.

• If the contact has no timezone, we use the default timezone assigned to the phone number's country. (In the US this is EST).
• If the contact's timezone doesn't match the phone number's timezone, we use the phone number's timezone.

This excludes double opt-in messages, which can send at any time. 

Timezone comparisons

Greyed out cells indicate SMS quiet hours in that region.