If you have one store URL for all of your markets (e.g. example.com serves the UK, US, Germany, France, etc.), then you'll need to set JavaScript tags on your store to use multi-market overlays.
See our developer docs for guidance: Setting tags for overlays
Once the tags are set, you can add them to your Overlay versions to make sure the right overlay shows to the right visitors.
💡 You can also use tags to show specific overlays to visitors coming from certain campaigns, e.g. influencer campaigns.
Adding tags to overlays
Open your overlay and go to Display and timing.
Select any tags from the dropdown, or create new ones.
Tags follow OR logic - for more complex logic you can edit the code you set in your JavaScript.
Note: The tags you use must match the tags you have set in your JavaScript.
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