Overlays: Show on page visit number

The Show on page visit number setting controls which page in a session triggers your overlay. You can set a different page view number for each overlay to create a journey across a visit, with each overlay firing at a different point.

How it works

The page view count starts at 1 when a visitor lands on your site and increases with each page they load. When the count reaches the number you set, your overlay becomes eligible to show.

The number you enter is a minimum threshold, not an exact match. An overlay set to page view 2 can show from the second page onwards, not only on the second page exactly. If the target page view lands on a page excluded in your Where to display settings, the overlay waits and shows on the next page that meets your display rules.

The page view count resets when the visitor closes the browser. If you run multiple stores, the count is tracked separately per store.

Each overlay's frequency rules apply independently. Dismissing one overlay does not affect the eligibility or frequency count of others in the same journey. When two overlays become eligible on the same page view, acquisition overlays show before notification overlays.

Set the page view number

Go to Campaigns > Website overlays.
Open an overlay and go to the Display and timing tab.
Under When to display, enter a value in Show on page visit number.

The field defaults to 1, meaning the overlay can show from the first page of a session.

💡 Tip: To build a multi-overlay journey, set up each overlay separately with its own page view number. You do not need to link them. Ometria evaluates each overlay independently on every page.

Use cases

Entry and exit capture in the same session

Show an acquisition overlay when a visitor arrives and a second acquisition overlay when they try to leave. For this to work, the two overlays must be set to different page view numbers. Set the entry overlay to page view 1. Set the exit overlay to page view 2, configured to show on exit intent.

Because each overlay's frequency is tracked separately, a visitor who dismisses the entry overlay can still see the exit overlay.

In practice, visitors leave at different points in their session — some on page 2, some on page 4, some later. To catch exits across multiple page views, you can duplicate the exit overlay and set each copy to a different page view number. Each one fires on exit intent for visitors who reach that page and try to leave.

Overlay 1 (acquisition): page visit number 1, show on entry after 5 seconds. Email sign-up with a welcome offer.
Overlay 2 (acquisition): page visit number 2, show on exit intent. A discount or incentive to encourage sign-up.
Overlay 3 (acquisition): page visit number 3, show on exit intent. The same or a different message for visitors leaving later in their session.

💡 Tip: Use the duplicate overlay option to copy an existing exit overlay and update just the page view number. The content and design carry over.

App download prompt

Prompt visitors to download your app after they have engaged with your site. Set a notification overlay to show on a later page view. Add a CTA button linking to your app store URL.

Overlay 1 (acquisition): page visit number 1. Email or SMS sign-up.
Overlay 2 (notification): page visit number 3 . One CTA button with your app store link.

Engagement-based offers

Show a general welcome offer early in the session, then a more targeted message to visitors who keep browsing. Visitors on page 4 or 5 of a session are more engaged and more likely to respond. Combine with Where to display rules to target a specific category page.

Overlay 1 (acquisition): page visit number 1. A site-wide welcome offer.
Overlay 2 (notification): page visit number 4. A category-specific offer.

You can also use a mini overlay as a lighter touchpoint between two full overlays if you want to acknowledge a visitor mid-journey without interrupting them.