Notification overlays – Ometria Help Centre

A notification overlay directs visitors to a specific page on your website. Instead of a sign-up form, it shows one or more buttons that each link to a destination: a sale landing page, a new collection, or a gender-split page such as Men / Women. There is no contact capture.

To capture email addresses or phone numbers instead, use an acquisition overlay.

Create a notification overlay

Go to Campaigns > Website overlays > Create a website overlay.
Under Select overlay type, select Notification and click Continue.

Note: Once you click Continue, you cannot change the overlay type from Notification to Acquisition, or vice versa. Start a new overlay if you need a different type.

Build your overlay using the Blueprint or a Version:

Blueprint: use this to apply a consistent design across multiple markets. Changes made in the Blueprint apply to all versions unless a version overrides them.
Version: use this to build and edit overlays for specific stores. Click Add a version +, select the store or stores you want, and start editing.

Select a layout for your overlay.
Add your content and style.

Set up CTAs

Notification overlays use CTA buttons instead of a sign-up form. You can show one, two, or three buttons.

Under the CTA section, select how many buttons to display.

Click a CTA button to configure it:

Add the button copy
Set the button colours
Enter the destination URL (required to save the overlay)
Choose whether the link opens in a new tab (recommended) or the same tab

Repeat for each button.

Mini overlay

Notification overlays can also be configured with a mini overlay for a more subtle experience.

Display and timing

We recommend targeting notification overlays to identified customers and acquisition overlays to unidentified visitors. Identified customers are visitors that Ometria recognises, typically because they have visited before or clicked through from one of your emails. This ensures your notification overlays reach people who have most likely already subscribed, rather than prompting unnecessary sign-up requests.

Reporting

Notification overlay reporting is focused on CTA engagement rather than contact acquisition.

Metric	What it measures
Total clicks	The number of times any CTA button was clicked
CTR (click-through rate)	The percentage of overlay views that resulted in a CTA click

Acquisition overlays report on contacts acquired and acquisition rate instead.

Use cases

Loyalty programme pages: keep your loyalty programme's benefits visible to returning customers.
Seasonal and promotional routing: send visitors directly to end-of-season clearance, flash sales, or early access drops.
Event and campaign landing pages: surface a dedicated page for a collaboration, editorial campaign, or pop-up event that visitors may not find through navigation alone.
Store locator and click-and-collect: drive traffic to a store finder or click-and-collect page, particularly useful during peak trading periods when in-store fulfilment matters.
Gift guides: route visitors to curated guides during gifting occasions. CTAs like "Gifts for her", "Gifts for him", and "Under £50" can reduce browse abandonment during Christmas or Valentine's Day.