A contact's lifecycle in Ometria has four stages:
|Lead||The contact has placed no orders yet, regardless of their subscription status.|
|Active||The contact has placed at least one order within the past 182 days.|
|At risk||The contact has placed an order between 182 and 385 days ago.|
|Lapsed||The contact has not placed an order for at least 385|
You can check an individual contact's lifecycle status via the Segment explorer.
Select the Contacts tab and choose 'Lifecycle stage' from the Columns filter:
To see an individual customer's lifecycle stage, as well as their predicted 'at risk' or 'lapsed' date, select a contact from the list and check their profile.
You can also see your customer lifecycle stages in:
See also: Customer frequency bands in Ometria