Segment evolution

Overview

The segment evolution report shows you how your saved segments have changed over time, i.e. how the number of contacts has grown or decreased.

Note: You can only view segment evolution for saved/existing segments.

To access the segment evolution report for any of your saved segments

Go to: Customer > Segment explorer > select a saved segment from the dropdown > Segment evolution

Or, go to: Customer > Saved segments > choose a segment from the list and select the View dropdown > Evolution:

Choose to view the evolution of your segments by:

Next, you can set your date ranges for reporting at the top of this screen.

Select any of the pre-configured date ranges from the drop-down, or choose Custom Range to bring up the calendar tool and set your own range:

This graph shows how the number of contacts in your saved segment has changed over the selected period.

Mouse-over the columns for more information:

This table shows how the number of contacts in your saved segment has changed over the selected period.

Each line item corresponds with a bar on the graph, depending on your time period set up (day, week, month).

The example below is organised by day.

You can select Export to download the data as a CSV or XLSX file.

Field	Description
Start of period	The starting date and time for this line.
End of period	The end date and time for this line.
Total number of contacts at start of period	The number of contacts in the segment at the start of the period.
Total number of contacts at end of period	The number of contacts in the segment at the end of the period.
Total opted-in contacts at start of period	The number of contacts in the segment at the start of the period who are opted-in to receive marketing communications.
Total opted-in contacts at end of period	The number of contacts in the segment at the end of the period who are opted-in to receive marketing communications.
Total opted-out contacts start of period	The number of contacts in the segment at the start of the period who are opted-out of receiving marketing communications.
Total opted-out contacts at end of period	The number of contacts in the segment at the end of the period who are opted-out of receiving marketing communications.