The segment evolution report shows you how your saved segments have changed over time, i.e. how the number of contacts has grown or decreased.
Note: You can only view segment evolution for saved/existing segments.
Navigation
To access the segment evolution report for any of your saved segments
Go to: Customer > Segment explorer > select a saved segment from the dropdown > Segment evolution
Or, go to: Customer > Saved segments > choose a segment from the list and select the View dropdown > Evolution:
Choose to view the evolution of your segments by:
- Day
- Week
- Month
Next, you can set your date ranges for reporting at the top of this screen.
Select any of the pre-configured date ranges from the drop-down, or choose Custom Range to bring up the calendar tool and set your own range:
Segment breakdown by number of contacts
This graph shows how the number of contacts in your saved segment has changed over the selected period.
Mouse-over the columns for more information:
Segment evolution data
This table shows how the number of contacts in your saved segment has changed over the selected period.
Each line item corresponds with a bar on the graph, depending on your time period set up (day, week, month).
The example below is organised by day.
You can select Export to download the data as a CSV or XLSX file.
Field | Description |
---|---|
Start of period |
The starting date and time for this line. |
End of period |
The end date and time for this line. |
Total number of contacts at start of period |
The number of contacts in the segment at the start of the period. |
Total number of contacts at end of period |
The number of contacts in the segment at the end of the period. |
Total opted-in contacts at start of period |
The number of contacts in the segment at the start of the period who are opted-in to receive marketing communications. |
Total opted-in contacts at end of period |
The number of contacts in the segment at the end of the period who are opted-in to receive marketing communications. |
Total opted-out contacts start of period |
The number of contacts in the segment at the start of the period who are opted-out of receiving marketing communications. |
Total opted-out contacts at end of period |
The number of contacts in the segment at the end of the period who are opted-out of receiving marketing communications. |
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