From the Email settings tab, administrators can define some of the account level default settings for email campaigns, including:
- To and from addresses
- Tracking parameters
- Soft bounce management
Once you’ve made the required changes on this screen, scroll down and select Save to finalise.
Automation campaigns
The following settings are available for automation campaigns:
Field |
Description |
Default from name* |
Enter the default name to display in the ‘from’ field of automation campaign emails sent via Ometria. |
Default from email address* |
Enter the default email address to display in the ‘from' field of automation campaign emails sent via Ometria. |
Default reply to address* |
Enter the default email address contacts can use to reply to your automation campaign emails (if required). |
Default tracking parameters |
Add your account level default tracking parameters for automation campaigns. |
*The ‘from’ and ‘reply-to’ name and email addresses as they display in Gmail:
Broadcast campaigns
The following settings are available for broadcast campaigns:
Field |
Description |
Default from name |
Enter the default name to appear in the ‘from’ field of broadcast campaign emails sent via Ometria. |
Default from email address |
Enter the default email address to appear in the ‘from' field of broadcast campaign emails sent via Ometria. Note: The domain you use must be configured in the back end - contact Support if you’re unsure.
|
Default reply to address |
Enter the default email address contacts can use to reply to your broadcast campaign emails (if required). |
Default tracking parameters |
Add your account level default tracking parameters for broadcast campaigns. |
Transactional API
Click Add to create default tracking parameters for your transactional emails.
Soft bounce management
Soft bounces are emails that have been temporarily rejected and bounce for various reasons, generally due to an issue on the recipient server side.
See also: Bounce management in Ometria.
By default, Ometria adds contacts to your suppression list after they return three soft bounces within two months (60 days).
You can customise the frequency and time window (e.g. you might want to set it so a contact must return 5 soft bounces in 90 days i.e. 3 months):
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