Adding tracking parameters to broadcast campaigns – Ometria Help Centre

Tracking parameters for broadcast campaigns are set at account level in the Email settings screen (Account > Settings > Email settings), and can be edited for each individual campaign in the broadcast campaign builder.

The logic Ometria uses when appending tracking parameters to email links is:

Is the parameter defined on the broadcast variant?
- Yes - use the value from the variant.
If no, is it defined in the campaign?
- Yes - use the value from the campaign.
If no, is it defined in email settings?
- Yes - use the value from settings.
If none of these, use Ometria's default values (these are "utm_medium", "utm_source","utm_campaign" and “utm_content”).

If you have different values set at each level, Ometria uses a combination of all available parameters.

Add tracking parameters to broadcast campaign variants

If you have multiple variants in your broadcast campaign, you can add individual tracking parameters to each variant.

From the campaign builder, navigate to the Send tab, then select the segment you want to add tracking to:

Scroll down for Tracking parameters and select Add under ‘Tracking parameters’ and enter:

utm_content
{{email.variant.identifier}}

Note: utm_content = {{email.variant.identifier}} is applied to your broadcast campaign by default to allow you to track the variant performance. If you use utm_content to set a different custom variable, this will overwrite the default parameter and your variants will no longer be tracked. In this case you would need to set up another custom parameter to track the variant e.g. utm_term = {{email.variant.identifier}}

You can also select a user attribute from the Insert personalisation drop-down list.

This populates the required merge tag, allowing you to track attribution specific to the contact who clicks through to those fields.

Select Save to finalise your changes.

Add tracking parameters to broadcast campaign variants

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