Broadcast recipients – Ometria Help Centre

In the Recipients tab of the broadcast builder you can define your contact segments and variants - i.e. which contacts will receive which campaigns.

Only contacts who are opted-in to email will receive the campaign.

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Campaign title

Give your campaign a unique name.

You can't save your broadcast campaign until it has a Campaign title.

Starting contacts

Select a base segment of recipients, or leave as All eligible contacts to start with all of your contacts.

Note: This excludes anyone who is opted-out from marketing, contacts who have reached their frequency cap, and contacts affected by mutual exclusivity.

You can also create a contact filter for your segment by selecting the drop-down button:

Note: We don't recommend using dynamic segments for broadcast campaigns as they won't refresh at the point of sending (though they do update every 24 hours regardless of whether they are used in a campaign or not). Instead, create your segments directly in the broadcast builder.

Exclude contacts

Define any segments who should not receive this campaign.

You can also create a contact filter for your segment by selecting the drop-down button:

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See: Excluding multiple segments from broadcast campaigns

Note: By default, the recipients list only includes opt-ins, and excludes contacts on suppression lists.

Exclude unengaged contacts

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Exclude contacts:	Description
Unengaged	Exclude contacts based on their opens over the past 180 days. Unengaged contacts who've received fewer than six emails in the past 180 days will still receive emails (until they have received six). Contacts who've been subscribed for less than four weeks are still included.
Unengaged (human and website interaction)	Exclude contacts based on their (human) opens, clicks, visits and orders over the past 180 days. Contacts who have not engaged in any of those ways in the past 180 days are excluded. Contacts who've been subscribed for less than four weeks are still included.
Do not exclude	Include contacts regardless of engagement status.

Exclude contacts currently in automation campaigns

Select if you don’t want to send your campaign to contacts who are already active in automation campaigns.

You can exclude contacts that are active in any campaign, or in specific campaigns.

Contacts are considered 'active' in an automation campaign after they have passed through the entry wait node and reach the first segment condition.

So if a contact meets the conditions to enter an automation campaign which has a two hour entry wait, they will not be considered 'active' until those two hours are finished and they will not be excluded from receiving this campaign.

To ensure that contacts active in an automation campaign are excluded from this one, we recommend using a wait node after the segment condition to delay sending, rather than using an entry wait.

Ignore frequency capping

Check this box to ignore the frequency cap set for your account.

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If you check this box, Ometria will send this campaign to the contacts in your variants regardless of whether or not they have reached the frequency cap you set.

This campaign will still count towards your frequency cap number.

For example, if you have a cap of three emails per week, send three emails and check Ignore frequency capping on the fourth, your contacts who have reached their cap still receive the fourth email.

If you send another campaign without the Ignore frequency capping box checked, your contacts who have reached their cap won't receive this email.

Blueprints

Broadcast blueprints are like templates for segmenting your recipients in the broadcast builder.

See: Broadcast blueprints

Segmenting your recipients

You can create complex customer segments and splits which display as multiple broadcast variants in this screen - see Segmenting your broadcast recipients for more information:

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Estimate audience

Click Estimate audience to see the estimated reach of this campaign.

See: Estimate broadcast audience

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