Create a new broadcast campaign

There are four key tabs in the Broadcast campaign builder:

• Recipients
• Content
• Delivery
• Review

Recipients

In the Recipients tab you can define your contact segments and variants - i.e. which contacts will receive which campaigns.

Campaign title

Give your campaign a unique name.

You can't save your broadcast campaign until it has a Campaign title.

Starting contacts

Select a base segment of recipients, or leave as All segments selected to start with all of your contacts.

You can also create a contact filter for your segment by selecting the drop-down button:

Exclude contacts

Define any segments who should not receive this campaign.

You can also create a contact filter for your segment by selecting the drop-down button:

See: Excluding multiple segments from broadcast campaigns

Exclude unengaged contacts

Select if you want to send less emails, but only to customers who are engaged.

See: Email engagement bands in Ometria

Exclude contacts currently in automation campaigns

Select if you don’t want to send your campaign to contacts who are already active in automation campaigns.

You can exclude contacts that are active in any campaign, or in specific campaigns.

Contacts are considered 'active' in an automation campaign after they have passed through the entry wait node and reach the first segment condition.

So if a contact meets the conditions to enter an automation campaign which has a two hour entry wait, they will not be considered 'active' until those two hours are finished and they will not be excluded from receiving this campaign.

To ensure that contacts active in an automation campaign are excluded from this one, we recommend using a wait node after the segment condition to delay sending, rather than using an entry wait. 

Blueprints

Broadcast blueprints are like templates for segmenting your recipients in the broadcast builder.

See: Broadcast blueprints

Segmenting your recipients

You can create complex customer segments and splits which display as multiple broadcast variants in this screen - see Segmenting your broadcast recipients for more information:

Content

From the Content tab, you can edit all of the content for your campaigns, as well as each variant.

Your variants display in tabs along the top of the screen.

Click Use subject line builder to create personalised subject lines.

You can preview and test your campaign from the Content tab.

See: Test and preview broadcast campaigns

Send the same template to multiple variants

The +Default tab applies to all variants - so you can select a template in Default and apply it to all by selecting Copy to variants:

You can use either a visual template or select an HTML template from this screen.

The default template and any content you added applies across all of your selected variants, as indicated by the envelope icon which displays on the tabs:

Now you can open each variant tab and make custom tweaks to the content of each template without needing to start from scratch each time.

Send different templates for each variant

If you want to use different templates for one or many of your variants, just select that variant’s tab and choose the template.

See: Test and preview broadcast campaigns

Delivery

Once you’re happy with your content and the results of your testing, you can schedule your campaign delivery.

Just like the Content screen, you can select a different delivery option for some/each of your variants.

Open each tab and configure as required.

Your delivery options are:

• Send NOW!
• Schedule
• Optimise send-time

See: Scheduling and sending broadcast campaigns

Review

The Review tab shows all of the important details for your broadcast campaign and its variants.

• Campaign Recipients - Who will receive each variation.
• Campaign Delivery - How and when each variation will be sent.
• Campaign Details - Content information such as subject line, preheader, from addresses and tracking parameters for each variation.
• Template Preview - a preview of the template you are sending.

See: Scheduling and sending broadcast campaigns

Scheduled

The Scheduled tab displays all scheduled campaigns:

From here you can also navigate to draft campaigns and campaigns which have been sent.

See: Scheduling and sending broadcast campaigns