Estimate broadcast audience

There are two ways the estimate the audiences for your broadcast campaigns:

• For each segment/variant
• For the whole campaign

The numbers are estimated because:

• Your broadcast campaign recipients are calculated at the point of send, not at the point of scheduling.
• The estimated number does not take into account your frequency caps or contacts who might be on suppression lists.

Campaign estimates

Select Estimate audience in the Recipients tab of the broadcast builder to see how many recipients are estimated to receive each variant you’ve created:

You can see the breakdown for each segment as well as the overall estimated audience for the campaign:

Check the Audience definitions to see how you're doing:

Due to caching in the broadcast builder, your estimated recipients might be different from the number of contacts you can see in the segment explorer.