In Broadcast campaigns you can create and send personalised broadcast emails to different mutually exclusive segments at the same time.
While automation campaigns send emails automatically based on a contact's behaviour, you can schedule broadcast campaigns to send at a specific time, e.g. an email alerting customers to a sale.
You can create variants of each campaign to target different segments with different content.
See also:
- Create a new broadcast campaign
- Segmenting your broadcast recipients
- Test and preview broadcast campaigns
- Scheduling and sending broadcast campaigns
- Pausing broadcast campaigns
- Cancelling broadcast campaigns
- Cloning broadcast campaigns between accounts
Go to: Campaigns > Broadcast campaigns
The Broadcast campaigns dashboard displays:
You can see all of the current broadcast campaigns for your account.
You can Search for campaigns by title, or navigate between the three tabs to see:
- Draft - Broadcast campaigns which have been created and saved but not scheduled yet.
- Scheduled - Broadcast campaigns scheduled for sending in the future.
- Sent - Broadcast campaigns which have already been sent.
In the Sent tab, you can click View stats to see the statistics for each individual campaign.
Click Duplicate to create a duplicate copy of the selected campaign (automatically titled 'Copy of' etc.)
You can also Delete draft or scheduled campaigns.
See also: Cloning broadcast campaigns between accounts
Manage templates opens the Templates screen for broadcast campaigns.
Select Create new campaign to start working on a new campaign - you can also Edit existing campaigns.
Include cancelled campaigns
Broadcast campaigns that have been cancelled are hidden in the broadcast dashboard.
Select the Include cancelled campaigns tickbox to see them:
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