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Sync segments

Louise
  • Updated

This action synchronises contacts from a segment with a third party provider, i.e. Facebook, Google Ads and TikTok.

This means you don’t have to manually export contact lists in CSV files from Ometria and upload them to a third party.

Note: To sync contacts to a third party, you must have that third-party account setup.
💡To see which third-party accounts you already have set up, go to: Accounts > Settings > Connections

Sync your segments

Note: If you're using Ometria's legacy permission settings, you'll need to enable Access settings (excluding user access and API keys) to sync segments.

Go to saved segments and select Sync from the ellipsis drop-down, then toggle on the connection you want to use:

sync segment.gif

For Facebook and TikTok syncs you also have the option to sync non opted-in contacts.

Click Save.

If you want to use your synced segment in an automation campaign (i.e. contacts in the automation flow who meet the conditions are added to a synced segment) you need to create a static segment, not dynamic.

Facebook consent policy

As of 6th March 2024 Ometria's Facebook sync only syncs contacts who are opted-in to receive email marketing in Ometria by default. This is in compliance with DMA regulations. You can change this by selecting Include opted out contacts when creating a segment sync from the Connections screen.

Once you’ve turned on the sync your contacts are dynamically sync'd whenever they meet the segment conditions, so your third party lists are constantly updated.

Any contacts added to or removed from your Ometria segment (i.e. when the segment updates) are also added to or removed from the corresponding third party list.

 

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