This action synchronises contacts from a segment with a third party provider, i.e. Facebook, Google Ads and TikTok.
Syncing contacts means you don’t have to manually export contact lists in CSV files from Ometria and enter them in a third party portal.
To see which third-party accounts you already have setup, go to Accounts > Settings > Connections.
Select Sync from the View drop-down, then toggle on the connection you want to use:
For Facebook syncs you also have the option to sync non opted-in contacts.
Click Save.
If you want to use your synced segment in an automation campaign (i.e. contacts in the automation flow who meet the conditions are added to a synced segment) you need to create a static segment, not dynamic.
Facebook consent policy
As of 6th March 2024 Ometria's Facebook sync only syncs contacts who are opted-in to receive email marketing in Ometria by default. This is in compliance with DMA regulations. You can change this by selecting Include opted out contacts when creating a segment sync from the Connections screen.
Once you’ve turned on the your contacts are dynamically sync'd whenever they meet the segment conditions, so your third party lists are constantly updated.
Any contacts added to or removed from your Ometria segment (i.e. when the segment updates) are also added to or removed from the corresponding third party list.
Important: From October 2018, Google's Customer Match Policy has changed and could affect your ability to sync data if you use Customer Match for advertising. See the Google Support page for more information.
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