Template blocks

From the Add Blocks tab on the left of the visual editor screen you can add any of the pre-configured blocks attached to this master template.

All existing blocks display in this tab. Insert a block by either dragging the block into the preview area or simply by clicking on "add block".

Blocks are predefined. You can’t change the parameters of these blocks, but you can change the content of the blocks.

Image blocks

Image blocks are for inserting images and graphics into your template.

There is no need to create multiple image blocks for different sizes, the image’s height will adjust depending on the width of the block.

Once you’ve inserted an image block you can choose an image from the asset manager or add a link.

Text/copy block

These blocks are for inserting copy into your email. You can edit the copy in the Edit Template tab in the left panel.

Custom fonts 

Ometria’s HTML email developers can include any custom fonts you want to use in your template.

Be aware that some custom fonts don’t render correctly in for some email providers.

Refer to this guide for information on web safe fonts.

Custom font size 

You can choose any font size between 8 and 48.

Custom colours 

Ometria’s HTML email developers can include any custom colours you want to use in your template.

As with custom fonts, it is up to you to make sure that these colours are supported by the web browser you are using and the email service provider you are targeting.

HTML block

These are blocks that can be modified in HTML. Typically used for buttons or text blocks where you want to apply particular styling.

Product selector

The product selector block lets you search for products to display in the email and link to the right product page on your site.

As well as the product image, you can include price and other product attributes such as brand to display as image captions.

To do this, select the edit icon against each of your selected products in the block.

You can edit the product title and add raw data which can be used to add other details, e.g. the brand.

Be aware that to add a brand you'll need to add "extra_data" to the product selector in the master template, then use JSON syntax to edit the brand or the “extra_data” in the visual editor. Contact support if you need help with this.

Product recommendation block

This is an HTML block with the product recommendation script inserted.

For broadcast campaigns: product recommendations are image-based, meaning the engine recommended images are generated when the contact opens the email.

For automation campaigns: recommended product images are generated at the time of send and the product recommendation blocks are HTML blocks so the fields (e.g. Price, name) are editable.

See: Product recommendations overview