Overlay analytics

You can check how your overlays are performing in the Analytics tab:

You can see how many site visitors saw your overlay (Impressions) and how many email addresses and/or phone numbers you've acquired. 

Review your analytics By device, By version, and select a date range.

You can also sort by various metrics using the dropdown, and choose to exclude/include versions from your analytics.

See also: My overlay doesn't display!

You can also export your overlay analytics:

Acquisition rate

Your acquisition rate is the percentage of subscribers you've acquired against the total number of times your overlay has displayed on your website.

Formula: Number of subscribers ÷ Number of impressions x 100

Analytics per version

You can also check the Analytics tab in each of your overlay versions:

Segmenting on overlay interaction

You can create a segment based on your leads' interaction with specific overlays in the customer filter: