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Contact details: Activity

Louise MacBean
  • Updated

The Activity tab in the Single customer view shows a stream of all of the contact’s web activity in chronological order:

Screenshot 2023-07-18 at 09.33.30.png

The contact’s activity is updated 5 - 10 minutes after the activity is identified in the platform - this depends on when the activity data is pushed to Ometria.

E.g. ecommerce platforms may push order data at varying intervals, depending on your setup, while visits, product views, abandoned baskets etc. arrive in Ometria once the visit session ends.

Use the event types dropdown to filter the activity in the steam:

Screenshot 2023-07-18 at 09.34.10.png

You can also filter your results by store.

Event type Description
Visit All visits to your stores, including:
  • the device type
  • date of each visit
  • length of the session.
Click on the event to expand and view:
  • the source of the visit, e.g. cpc/google
  • the number of pages viewed.
Order All orders placed by the contact including:
  • the order ID - click the link to view the order profile
  • the store ordered from
  • the grand total value of the order
  • the date the order was placed.
Click on the event to expand and view:
  • the order’s valid status
  • the source, if known
  • coupon code, if used
  • a breakdown of the order
Lifecycle All changes to the contact’s lifecycle status, including the date they transitioned from one stage to another.
Subscribe The contact’s subscription date.
Unsubscribe

The date the contact unsubscribed (if relevant).

See also: How does Ometria subscribe and unsubscribe contacts?
Enter segment Every time the contact has entered a segment, including the date they entered.
Exit segment Every time the contact has exited a segment, including the date they exited.
Abandoned basket Every time the contact has abandoned their basket without checking out, including:
  • the store
  • the total value of the products left in the basket
  • the date the basket was abandoned
Click on the event to expand and view:
  • The basket size (i.e. number of items in the basket)
Note: 'Abandoned basket on mobile' includes visit sessions from your mobile app and on mobile browser.
Emails Email activity for the past 14 days.

 

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