The Activity tab in the Single customer view shows a stream of all of the contact’s web activity in chronological order:
The contact’s activity is updated 5 - 10 minutes after the activity is identified in the platform - this depends on when the activity data is pushed to Ometria.
E.g. eCommerce platforms may push order data at varying intervals, depending on your setup, while visits, product views, abandoned baskets etc. arrive in Ometria once the visit session ends.
Use the event types dropdown to filter the activity in the steam:
You can also filter your results by store.
|Visit||All visits to your stores, including:
|Order||All orders placed by the contact including:
|Lifecycle||All changes to the contact’s lifecycle status, including the date they transitioned from one stage to another.|
|Subscribe||The contact’s subscription date(s).|
|Unsubscribe||The date(s) the contact unsubscribed (if relevant).|
|Enter segment||Every time the contact has entered a segment, including the date they entered.|
|Exit segment||Every time the contact has exited a segment, including the date they exited.|
|Abandon basket||Every time the contact has abandoned their basket without checking out, including:
|Emails||Email activity for the past 14 days.|