September 2026 – Ometria Help Centre

📊 Campaign performance: updated dashboard

A redesigned reporting experience built for a multi-channel world, so you can see how every campaign is performing across every channel in one place.

New Channels tab: View channel efficiency, average send frequency, and revenue per message across email, SMS, and push, with the option to focus on a single channel.
Automation: See a reach and engagement funnel, and compare up to eight KPIs over time to track how long-running flows are performing.
Broadcast: Compare cohorts side by side in the campaign breakdown, with colour coding to flag your strongest and weakest sends.
Configurable metrics board: Pin the KPIs that matter most and see how each has shifted versus the prior period, with a trend sparkline on every card.

Manage direct mail subscription status and consent from within Ometria, so your list stays accurate wherever you send from.

Segment by subscription status: Filter contacts by direct mail subscribed or not subscribed status in the segment builder.
Consent in one place: See direct mail consent events in the SCV consent log alongside email and SMS.
Self-serve preferences: Contacts manage their direct mail preferences via the Ometria preference centre.
In your subscriber export: Direct mail subscription state is now included in your subscriber export.

Clear a contact's email or phone number field via the API, without anonymising or deleting the whole profile.

NULL means clear: Send NULL via the Contacts API to clear a field and block lower-priority sources from repopulating it.
Self-service and audited: No support ticket needed. Every clearance is logged by source, timestamp, and field.

Report on purchase and conversion events by campaign, now available as a standalone export alongside your existing data exports.

Full order context: Export order ID, value, currency, and timestamp for every purchase event.
Campaign-level detail: See which campaign and variant drove each conversion, plus the associated email address.