General wait nodes

As well as Entry wait nodes, you can set a wait node after your segments or other actions in your automation flow.

Select the Add Wait clock icon for a wait node:

Then define your wait type:

• Wait a specific duration - e.g. 30 minutes, 2 days, 6 weeks, etc.
• Wait for a specified time/day - e.g. next Sunday at 11.30am

If a wait node is placed after an email action, this is the length of time the contact stays in the flow after being sent the email (or other action).

For this reason, wait nodes following actions are also a useful way to 'hold' contacts in certain campaigns, e.g. for 24 hours, before they can enter another, helping to space out your sends.

See: Mutual exclusivity

Wait nodes in segment membership campaigns

There is a limit of 90 days for the cumulative total of all wait nodes in your campaign when you use the changed segment membership entry trigger.

This total includes the time defined in your entry wait.