Each tile you create in the broadcast builder represents a variant broadcast email sent to a segment of contacts.
In the example below, the following broadcast variants are visible:
- Contacts with ‘Lead’ lifecycle status - Men
- Contacts with ‘Lead’ lifecycle status - Women
- Contacts with ‘Lead’ lifecycle status - NB/Other
- Contacts with ‘Active’ lifecycle status
- Contacts with ‘At Risk’ lifecycle status
Add new variants by clicking the + icon either to the right of a tile (to segment the recipients in that tile) or below (to segment the recipients in the preceding tile).
We recommend using no more than 15 segments for a broadcast campaign.