Adding new broadcast variants

Each tile you create in the broadcast builder represents a variant broadcast email sent to a segment of contacts.

In the example below, the following broadcast variants are visible:

• Contacts with ‘Lead’ lifecycle status - Men
• Contacts with ‘Lead’ lifecycle status - Women
• Contacts with ‘Lead’ lifecycle status - NB/Other
• Contacts with ‘Active’ lifecycle status
• Contacts with ‘At Risk’ lifecycle status

Add new variants by clicking the + icon either to the right of a tile (to segment the recipients in that tile) or below (to segment the recipients in the preceding tile).

We recommend using no more than 15 segments for a broadcast campaign.

Select from:

• Filter customers - opens the customer filter to segment your recipients
• Create test - Create a random split test based on recipient percentages, e.g 50% - 50%
• Split test with winner - Create a random split test with a winner