Add tracking parameters at account level for broadcast

Go to: Account > Settings > Channel settings > Email > Broadcast:

Enter:

• Your tracking parameter
• The parameter value

See the list of default tracking parameters for reference.

You can also select a user attribute from the Personalisation drop-down list.

This will populate the required merge tag, allowing you to track attribution specific to the contact who clicks through to those fields.

You can insert Personalisation, or you can use any merge tags to include data here. 

Select Add custom parameter to add further parameters.

Click Save to preserve your changes.

See also:

• Tracking parameters in Ometria
• Add tracking parameters at campaign level for broadcast