Customer lifecycle insights

The customer lifecycle insights panels in the contact details overview present a quick visual of this contact’s interactions with your brand so far.

You can see the date they were first seen (i.e. first identified by Ometria), the date of their first purchase and their most recent purchase.

You can also see the date this contact is likely to become at risk (if they make no further purchases) and when they will lapse.

See also: Lifecycle stages in Ometria